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The GA4 export holds every event your property collects, unsampled and unaggregated. This in-house program builds working command of that data in BigQuery, from SQL fundamentals to the queries your reporting depends on, delivered in person or live online by the practitioners who model GA4 data for global brands every week.
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Understand how GA4 lands its data: nested events, parameters, and user properties. Your team knows where every field sits before it writes a line of SQL.
Write the SELECT, JOIN, and aggregation patterns the export demands. Your team works confidently with nested and repeated fields from the first session
Rebuild GA4 metrics from raw events, and see why they differ from the interface. Your team can explain a discrepancy rather than escalate it.
Build funnel, path, and cohort analysis beyond the limits of Explorations. Your team answers sequence and retention questions at the depth the business needs.
Bring CRM, cost, and margin data alongside behavioral events. Your team reports on revenue, margin, and lifetime value against real behavior.
Partition, cluster, and control what a query costs before it runs. Your team keeps the warehouse fast and the bill predictable as volumes grow.
A skill assessment benchmarks each person's level and goals. Where mixed teams train at different levels, it places each cohort and shapes the curriculum before anyone enters a room.
Content built on your GA4 export, your BigQuery project, and your use cases, directly applicable to each person’s day-to-day role.
Live, interactive sessions with working exercises, real-time Q&A, and application tasks between sessions.
A post-training assessment demonstrates measured uplift, with results you can put in front of leadership. Session recordings, take-home SOPs and templates, and 30 days of follow-up support keep the new practice compounding.
The baseline assessment places each cohort. Every module trains on your GA4 export, against your own analytical questions. The sequence flexes with the results.
An initial program that takes analysts from the GA4 interface into the export, and the SQL to work with it. Covers:
Outcome: your analysts answer their own questions from the export, and can show why a figure differs from the interface.
A deep dive into the analysis the GA4 interface limits or samples away. Covers:
Outcome: retention, journey, and attribution questions get answered in days, at whatever depth the decision needs.
A deep dive into combining behavioral data with the systems that hold revenue and cost. Covers:
Outcome: your teams argue channel and product performance in margin and lifetime value, with figures finance recognizes.
A deep dive for the team responsible for what the warehouse costs and how it scales. Covers:
Outcome: your warehouse carries more analysis each quarter while query spend stays inside the budget you set.
Practitioners whose questions have outgrown the interface. They leave querying the export directly, and building the reporting tables their dashboards read from.
The people responsible for the warehouse and what it costs. They leave owning table design, scheduling, and the cost controls that keep query spend predictable.
Campaign owners who need answers the standard reports will not give. They leave able to brief an analyst precisely, and to read what comes back with judgment.
Teams measured on revenue and margin. They leave connecting product and channel performance to the commercial record, at transaction level.
Teams measuring behavior across features and releases. They leave running retention and journey analysis at a depth Explorations cannot reach.
Practitioners building models on behavioral data. They leave with the export prepared as a modeling input, joined to the commercial record.
Platforms we support
Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.
Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.
Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.
The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.
Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.
Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.
Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.
Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).
We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.
We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.
A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.
Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.
Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.
As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!
Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.
We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.
Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.
The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.
From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.
Years Delivering
Certified Consultants
Delivery
Projects Delivered
Partners
GA4 + BigQuery + Data Studio: from interface to raw data access to automated reporting. For teams whose questions have outgrown the interface, and whose reporting still runs on manual exports.
GA4 + Google Ads: measurement through to campaign structure, attribution, and audience activation. For teams judged on revenue, where the measurement and the media decisions have to hold together.
Sequenced cohorts across marketing, analytics, and product teams, and across markets and time zones. An executive briefing aligns leadership, then practitioner programs run by role and level, to one shared measurement standard.
BigQuery + Data Studio: raw export through to dashboards that run on modeled tables, built once and refreshed on schedule. For teams whose reporting has outgrown what a connector can assemble.
BigQuery + Cookie Consent Management: what consent permits you to collect, and what that leaves in the export. For teams reconciling modeled figures in GA4 against the raw event record.
BigQuery + GA4 + Google Ads: the full journey stitched in the warehouse, with attribution modeled on your own data. For teams whose budget decisions have outgrown platform-reported conversions.
Tell us about your team, and we'll shape the right program and format. Start with Discovery & Consultation, a 30-minute session covering your GA4 export, warehouse setup, and the questions your reporting needs to answer.
