HAPPY CUSTOMERS

Paid Social ConsultingPPC AgencyMedia Analytics Consulting

The experts in data-driven growth

1. Data Intelligence

It’s easy to get seduced by clicks over business value. We are ruthless about focusing on the metrics that really matter to your business. Data drives every decision - which means you can be confident your investment is delivering.

2. Full funnel strategy

Our full-funnel paid media strategy orchestrates targeted ads and content from awareness to conversion, optimizing every touchpoint for comprehensive customer engagement and growth.

3. Higher ROI 

Companies that use data to drive their marketing decisions see an average of 26% increase in ROI.

1.

Audit & Diagnosis

Paid Media Accounts

We start by doing a deep-dive audit of your Google Ads and Meta accounts to determine what is working and what not. This will inform our action plan.

Google Analytics & Tracking

We audit your Google Analytics and Google Tag Manager set-up to ensure it is collecting accurate data and reporting on the metrics that matter.

Conversion Rate Optimization

Our data team turns customer insights and marketing intelligence into conversion rate optimization opportunities to grow your business scientifically.

2.

Strategy & Implementation

Paid Search & Shopping

Forget everything that you used to know about paid search marketing. The game has changed, and your tactics must adapt. We leverage audience and first-party data frameworks to feed Google the right data.

Paid Social Media

Paid social is undoubtedly the biggest platform to showcase your brand, engage your audiences and drive growth. We operationalize a full-funnel strategy to maximize growth.

SEO Consulting & Services

PPC and SEO work best when delivered in unison, leveraging performance insights from paid media and applying those learnings to your search engine optimization strategy to build sustainable growth

3.

Activation & Optimization

Business Intelligence

Our experts will interrogate your data to uncover the insights that add real strategic value. From marketing insights to business strategy, we provide only actionable recommendations.

Attribution Modelling

Understanding the customer journey, digital channels and touch points, and impact is core to attribution modelling success - allowing us to capitalize on performance.

Fractional Data Team

We provide fractional Google Analytics Consultants and data teams that cover the entire data lifecycle, from strategy, collection, engineering, privacy, analysis, insights, and activation. Gain a dedicated team at a fraction of the cost of hiring.

Testimonials

A top-notch performance marketing agency with high-level expertise in analytics and targeting. I hired them for a big project at my last firm to fix our broken attribution.

Jay Rice

Marketing Director

Adaptive and Co have really helped to elevate our intelligence across marketing. They've helped us integrate key strategy tools for GA4 and Meta Ads and are extremely efficient in their approach to project management, with no task too big or small.

Joe Emms

Marketing Manager

The team at Adaptive is second to none; I can strongly recommend their services; they're a pleasure to work with!

Christian Rochford

Head of Technology

Adaptive clearly understands the online market and helped to increase our online sales.

Colm Bell

Head of Product

Adaptive & Co are excellent to work with. Experts in their field, they have been hugely helpful on every aspect of digital we've ever asked of them, and we would 100% recommend working with them

Michelle Brady

Senior Marketing Leader

Some of the very best Search and CRO consultants in the business, a pleasure to work with and always very generous with their time and expertise - highly recommended!

Luke Fitzgerald

Director of SEO

Highly recommend Adaptive. They're different to other traditional digital agencies, very strategic and analytical in their approach.

Rory Toal

Head of Digital Marketing

Adaptive & Co has been amazing to work with. No question goes unanswered. Their attention to detail and the management of our account have seen our sales increase significantly. I would highly recommend them to anyone.

Janet O'Sullivan

Head of Operations

We've worked with Adaptive for the last three years. When they came on board, we were in a challenging position, but they quickly got a handle on our needs, built a plan, and critically executed it. As a result, we have seen a significant improvement in our Digital Performance. I would highly recommend them.

Sean Brett

Head of Digital and Marketing

Excellent agency, has provided us with increased ROI across all of our search campaigns

Darragh Mulligan

Chief Revenue Officer

Consulting & Services

Ad Platforms

Platforms:

Google Ads

Meta

LinkedIn

Twitter

TikTok

Services:

Audit

Data Strategy

Measurement

Account Structure

Integrations

Management & Maintenance

Account Health Checks

Tracking & Measurement

Platforms:

Google Analytics

HubSpot

Salesforce

Google Ads

Meta

LinkedIn

Twitter

TikTok

Services:

Audits

KPI Tracking

Performance Reporting

Strategy

Optimization

Implementation

Research & Planning

Platforms:

Google Ads Transparency Centre

Facebook Ads Library

TikTok Ad Library

LinkedIn Ad Library

Search Engine Research

Services:

Competitor Analysis and Research

Data Analysis

Industry Insights

Performance Benchmarking

Differentiation Opportunities

Marketing Trends

Media Strategy

Platforms:

Google Ads

Meta

LinkedIn

Twitter

TikTok

Google Analytics

Services:

Strategy Development

Channel Selection

Campaign Creation

Ad Formats

Bid Strategy Development

Budget Management

Attribution & Engineering

Platforms:

Google Ads

Meta

LinkedIn

Twitter

TikTok

Google Analytics

Services:

Multi-Touch Attribution

Marketing Mix Modeling

Multi-channel Attribution

Custom Modelling

Quality Assurance

Content, Creative & Strategy

Platforms:

Google Ads

Meta

Hubspot

LinkedIn

Twitter

TikTok

Services:

Brand Positioning

Keyword Research

Search Query Mining

Ad Copy and Ad Asset Creation

Creative Concept Development

Landing Page Developement

Data Visualisation

Platforms:

Google Analytics

HubSpot

Google Ads

Meta

LinkedIn

Twitter

TikTok

Lookr

Services:

Reporting

Visualization

Definition

Wireframing

Data Integration

Data Manipulation

Data Visualization

Management & Maintenance

Cross Channel Reporting

Automation & Innovation

Platforms:

Google Ads

Meta

LinkedIn

Twitter

TikTok

Lookr

Google Analytics

Services:

Dashboard Creation

KPI Reporting Development

Insights

Bid Optimization

Rule setting

First Party Audience Utilization

Training

Platforms:

Google Analytics

Google Ads

Meta

Hubspot

LinkedIn

Twitter

TikTok

Services:

Define

Design

Develop

Delivery

Maintain

Roadmap

Google Analytics Agency

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Get the expertise you need for a single project or a long-term partnership. Let's talk!

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