HAPPY CUSTOMERS

Paid Social ConsultingPPC AgencyMedia Analytics Consulting

The experts in data-driven growth

1. Data Intelligence

It’s easy to get seduced by clicks over business value. We are ruthless about focusing on the metrics that really matter to your business. Data drives every decision - which means you can be confident your investment is delivering.

2. Full Funnel Strategy

Our full-funnel paid media strategy orchestrates targeted ads and content from awareness to conversion, optimizing every touchpoint for comprehensive customer engagement and growth.

3. Higher ROI 

Companies that use data to drive their marketing decisions see an average 26% increase in ROI. Leverage the power of your data to generate actionable insights for your customer acquisition strategy and marketing campaigns.

1.

Audit & Diagnosis

Paid Media & Advertising Audits

We begin by conducting a thorough audit and evaluating your advertising and marketing platforms, including Google Ads, Meta, TikTok, LinkedIn Ads, and Amazon, along with your relevant business intelligence tools, to identify what is effective and what is not. This analysis will guide our action plan.

Google Analytics & Tracking

We conduct an audit of your Google Analytics and Google Tag Manager setup to ensure it collects accurate data and reports on relevant metrics. Additionally, we perform a comprehensive technical analysis of ad pixels to verify if they are implemented correctly and optimized for maximum effectiveness.

Landing Page Analysis

We conduct qualitative and quantitative analyses of your customer journeys and conversion paths, with an emphasis on your landing pages. We identify and address pain points that affect conversions. Our CRO team transforms customer insights and marketing intelligence into conversion rate optimization strategies to grow your business scientifically.

2.

Strategy & Implementation

Paid Search Marketing

Forget everything you thought you knew about paid search marketing. The game has changed, and your tactics must adjust. We leverage custom audiences and first-party data frameworks to provide Google with the right information. Our dedicated data optimization team specializes in collecting, processing, and activating your data to enhance media effectiveness and efficiency.

Paid Social Media Marketing

Paid social platforms are undoubtedly the most important media channels for showcasing your brand, engaging your audiences, and driving performance marketing growth. We create and implement a full-funnel strategy to maximize growth across Instagram, Facebook, TikTok, and LinkedIn. Harness the power of social to drive business impact.

SEO Consulting & Services

Performance marketing for us focuses on driving growth. PPC and SEO are most effective when delivered together, leveraging performance insights from paid search marketing or shopping and applying those learnings to your search engine optimization strategy to foster sustainable growth. There's no reason for Paid Media and SEO to operate separately.

3.

Activation & Optimization

Business Intelligence

Our experts will analyze your data to uncover insights that provide real strategic value. From marketing insights to business strategy, we deliver strategic insights. Our BI team can consolidate your reporting needs into attractive reports and dashboards—measuring media investment through sales and customer lifetime value. This is essential for today's media management.

Attribution Modelling

Understanding the customer journey, digital channels and touchpoints, and impact is core to attribution modelling success - allowing us to capitalize on performance. Whether multi touch attribution or advanced marketing mix modelling, we have the skills and expertise in house to take advantage of your data and turn it into intelligence.

Fractional Data Team

We provide fractional Google Analytics consultants and Business Intelligence teams that cover the entire data lifecycle, including strategy, collection, engineering, integration, privacy, analysis, insights, and activation. Gain a dedicated team at a fraction of the hiring cost. Talk to us about our resource augmentation service.

Testimonials & Reviews

A top-notch performance marketing agency with high-level expertise in analytics and targeting. I hired them for a big project at my last firm to fix our broken attribution.

Jay Rice

Marketing Director

Adaptive and Co have really helped to elevate our intelligence across marketing. They've helped us integrate key strategy tools for GA4 and Meta Ads and are extremely efficient in their approach to project management, with no task too big or small.

Joe Emms

Marketing Manager

The team at Adaptive is second to none; I can strongly recommend their services; they're a pleasure to work with!

Christian Rochford

Head of Technology

Adaptive clearly understands the online market and helped to increase our online sales.

Colm Bell

Head of Product

Adaptive & Co are excellent to work with. Experts in their field, they have been hugely helpful on every aspect of digital we've ever asked of them, and we would 100% recommend working with them

Michelle Brady

Senior Marketing Leader

Some of the very best Search and CRO consultants in the business, a pleasure to work with and always very generous with their time and expertise - highly recommended!

Luke Fitzgerald

Director of SEO

Highly recommend Adaptive. They're different to other traditional digital agencies, very strategic and analytical in their approach.

Rory Toal

Head of Digital Marketing

Adaptive & Co has been amazing to work with. No question goes unanswered. Their attention to detail and the management of our account have seen our sales increase significantly. I would highly recommend them to anyone.

Janet O'Sullivan

Head of Operations

We've worked with Adaptive for the last three years. When they came on board, we were in a challenging position, but they quickly got a handle on our needs, built a plan, and critically executed it. As a result, we have seen a significant improvement in our Digital Performance. I would highly recommend them.

Sean Brett

Head of Digital and Marketing

Excellent agency, has provided us with increased ROI across all of our search campaigns

Darragh Mulligan

Chief Revenue Officer

Are you getting the most out of your media? Let's talk!

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