Paid Social ConsultingPPC AgencyMedia Analytics Consulting

The experts in data-driven growth

1. Data Intelligence

It’s easy to get seduced by clicks over business value. We are ruthless about focusing on the metrics that really matter to your business. Data drives every decision - which means you can be confident your investment is delivering.

2. Full Funnel Strategy

Our full-funnel paid media strategy orchestrates targeted ads and content from awareness to conversion, optimizing every touchpoint for comprehensive customer engagement and growth.

3. Higher ROI 

Companies that use data to drive their marketing decisions see an average of 26% increase in ROI. Leverage the power of your data to drive actionable insights for your customer acquisition strategy and marketing campaigns.


Audit & Diagnosis

Paid Media & Advertising Audits

We start by doing a deep-dive audit and assessing your advertising and marketing platforms, such as Google Ads, Meta, TikTok, LinkedIn Ads, and Amazon, as well as your relevant business intelligence tools, to determine what is working and what is not. This analysis will inform our action plan.

Google Analytics & Tracking

We audit your Google Analytics and Google Tag Manager setup to ensure it collects accurate data and reports on the relevant metrics. We undertake a comprehensive ad pixel technical analysis to determine if they are correctly implemented and set up for maximum effectiveness.

Landing Page Analysis

We undertake qualitative and quantitative analyses of your customer journeys and conversion paths, focusing on your landing pages. We identify and determine pain points that impact conversions. Our CRO team turns customer insights and marketing intelligence into conversion rate optimization opportunities to grow your business scientifically.


Strategy & Implementation

Paid Search Marketing

Forget everything you used to know about paid search marketing. The game has changed, and your tactics must adapt. We leverage custom audience and first-party data frameworks to feed Google the correct data. Our dedicated data optimization team specializes in collecting, processing, and activating your data to improve media effectiveness and efficiency.

Paid Social Media Marketing

Paid social platforms are undoubtedly the most significant media channels for showcasing your brand, engaging your audiences, and driving performance marketing growth. We devise and operationalize a full-funnel strategy to maximize growth across Instagram, Facebook, TikTok, and LinkedIn. Leverage the power of social to drive business impact.

SEO Consulting & Services

Performance marketing for us is about driving growth. PPC and SEO work best when delivered in unison, leveraging performance insights from paid search marketing or shopping and applying those learnings to your search engine optimization strategy to build sustainable growth. There's no reason for Paid Media and SEO not to work together.


Activation & Optimization

Business Intelligence

Our experts will interrogate your data to uncover the insights that add real strategic value. From marketing insights to business strategy, we provide strategic insights. Our BI team can consolidate your reporting requirements into beautiful reports and dashboards  - measuring media investment through to sales and lifetime value of customers. Essential for today's media management .

Attribution Modelling

Understanding the customer journey, digital channels and touchpoints, and impact is core to attribution modelling success - allowing us to capitalize on performance. Whether multi touch attribution of advanced marketing mix modelling, we have the skills and expertise in house to take advantage of your data and turn it into intelligence.

Fractional Data Team

We provide fractional Google Analytics Consultants and Business Intelligence teams that cover the entire data lifecycle, from strategy, collection, engineering, integration, privacy, analysis, insights, and activation. Gain a dedicated team at a fraction of the cost of hiring. Talk to us about our resource augmentation service.


A top-notch performance marketing agency with high-level expertise in analytics and targeting. I hired them for a big project at my last firm to fix our broken attribution.

Jay Rice

Marketing Director

Adaptive and Co have really helped to elevate our intelligence across marketing. They've helped us integrate key strategy tools for GA4 and Meta Ads and are extremely efficient in their approach to project management, with no task too big or small.

Joe Emms

Marketing Manager

The team at Adaptive is second to none; I can strongly recommend their services; they're a pleasure to work with!

Christian Rochford

Head of Technology

Adaptive clearly understands the online market and helped to increase our online sales.

Colm Bell

Head of Product

Adaptive & Co are excellent to work with. Experts in their field, they have been hugely helpful on every aspect of digital we've ever asked of them, and we would 100% recommend working with them

Michelle Brady

Senior Marketing Leader

Some of the very best Search and CRO consultants in the business, a pleasure to work with and always very generous with their time and expertise - highly recommended!

Luke Fitzgerald

Director of SEO

Highly recommend Adaptive. They're different to other traditional digital agencies, very strategic and analytical in their approach.

Rory Toal

Head of Digital Marketing

We've worked with Adaptive for the last three years. When they came on board, we were in a challenging position, but they quickly got a handle on our needs, built a plan, and critically executed it. As a result, we have seen a significant improvement in our Digital Performance. I would highly recommend them.

Sean Brett

Head of Digital and Marketing

Adaptive & Co has been amazing to work with. No question goes unanswered. Their attention to detail and the management of our account have seen our sales increase significantly. I would highly recommend them to anyone.

Janet O'Sullivan

Head of Operations

Excellent agency, has provided us with increased ROI across all of our search campaigns

Darragh Mulligan

Chief Revenue Officer

Are you getting the most out of your data? Let's talk!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form