HAPPY CUSTOMERS

Paid Social ConsultingPPC AgencyMedia Analytics Consulting

The experts in data-driven growth

1. Data Intelligence

It’s easy to be distracted by clicks instead of real business value. We stay ruthlessly focused on the metrics that matter most to your organisation. Every decision is driven by data - so you can be confident your marketing investment is delivering meaningful results.

2. Full Funnel Strategy

Our full‑funnel paid media strategy orchestrates targeted ads and content from awareness through conversion, optimising every touchpoint to drive holistic customer engagement and sustainable growth.

3. Higher ROI 

Companies that use data to drive marketing decisions achieve, on average, a 26% increase in ROI. Leverage the power of your data to generate actionable insights that strengthen your customer acquisition strategy and improve marketing campaign performance.

1.

Audit & Diagnosis

Paid Media Audit

We begin by conducting a comprehensive audit and evaluating your advertising and marketing - including Google Ads, Meta, TikTok, LinkedIn Ads, and Amazon - as well as your relevant business intelligence tools, to determine what is performing effectively and where gaps exist. The findings from this analysis inform a targeted action plan.

Google Analytics & Tracking

We conduct a comprehensive audit of your Google Analytics and Google Tag Manager implementations to ensure accurate data collection and reporting on the metrics most relevant to your business. In addition, we perform a detailed technical analysis of advertising pixels to verify correct implementation and optimisation for maximum performance and effectiveness.

Landing Page Analysis

We conduct in‑depth qualitative and quantitative analyses of your customer journeys and conversion paths, with particular focus on landing page performance. We identify and resolve friction points that suppress conversions. Our CRO specialists translate customer insights and marketing intelligence into rigorously tested CRO strategies that systematically improve conversion rates and drive sustainable business growth.

2.

Strategy & Implementation

Paid Search Marketing

Forget everything you thought you knew about paid search. The landscape has changed—and your tactics must evolve. We leverage custom audiences and first‑party data frameworks to give Google the right signals, while our dedicated data optimisation team specialises in collecting, processing, and activating your data to improve media effectiveness and efficiency.

Paid Social Marketing

Paid social platforms are among the most powerful channels for showcasing your brand, engaging target audiences, and driving performance marketing growth. We design and execute full‑funnel strategies to maximise impact across Instagram, Facebook, TikTok, and LinkedIn. Harness the power of social to deliver meaningful business results.

SEO, GEO and AEO

For us, performance marketing is fundamentally about driving growth. PPC and SEO are most effective when executed together—using performance insights from paid search and shopping campaigns to inform and strengthen your search engine optimization strategy for sustainable, long‑term growth. There is no reason for paid media and SEO to operate in silos.

3.

Activation & Optimization

Digital Intelligence

Our experts analyse your data to uncover insights that deliver genuine strategic value. From marketing performance to overarching business strategy, we focus on providing decision-ready intelligence. Our Business Intelligence team consolidates your reporting into visually compelling reports and dashboards that connect media investment to sales and customer lifetime value - capabilities that are essential for effective media management today.

Attribution Modelling

A deep understanding of the customer journey, digital channels and touchpoints, and their relative impact is fundamental to successful attribution modelling and performance optimisation. Whether through multi‑touch attribution or advanced marketing mix modelling, our in‑house experts have the skills and experience to unlock the full value of your data and translate it into actionable intelligence.

Fractional Data Team

We provide fractional Google Analytics consultants and Business Intelligence teams that support the full data lifecycle, including strategy, collection, engineering, integration, privacy, analysis, insight generation, and activation. Gain access to a dedicated senior team at a fraction of the cost of hiring in-house. Speak to us about our resource augmentation services.

Testimonials & Reviews

A top-notch performance marketing agency with high-level expertise in analytics and targeting. I hired them for a big project at my last firm to fix our broken attribution.

Jay Rice

Marketing Director

Adaptive and Co have really helped to elevate our intelligence across marketing. They've helped us integrate key strategy tools for GA4 and Meta Ads and are extremely efficient in their approach to project management, with no task too big or small.

Joe Emms

Marketing Manager

The team at Adaptive is second to none; I can strongly recommend their services; they're a pleasure to work with!

Christian Rochford

Head of Technology

Adaptive clearly understands the online market and helped to increase our online sales.

Colm Bell

Head of Product

Adaptive & Co are excellent to work with. Experts in their field, they have been hugely helpful on every aspect of digital we've ever asked of them, and we would 100% recommend working with them

Michelle Brady

Senior Marketing Leader

Some of the very best Search and CRO consultants in the business, a pleasure to work with and always very generous with their time and expertise - highly recommended!

Luke Fitzgerald

Director of SEO

Highly recommend Adaptive. They're different to other traditional digital agencies, very strategic and analytical in their approach.

Rory Toal

Head of Digital Marketing

Adaptive & Co has been amazing to work with. No question goes unanswered. Their attention to detail and the management of our account have seen our sales increase significantly. I would highly recommend them to anyone.

Janet O'Sullivan

Head of Operations

We've worked with Adaptive for the last three years. When they came on board, we were in a challenging position, but they quickly got a handle on our needs, built a plan, and critically executed it. As a result, we have seen a significant improvement in our Digital Performance. I would highly recommend them.

Sean Brett

Head of Digital and Marketing

Excellent agency, has provided us with increased ROI across all of our search campaigns

Darragh Mulligan

Chief Revenue Officer

Are you getting the most out of your media? Let's talk!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form