MarTech, Cloud & AI
For enhanced insights, smarter decisions, and more effective marketing outcomes, get the data, technology and media partner needed to scale. Schedule a consultation!
Seamless customer experiences
We design and implement martech, adtech, AI and cloud solutions—including CRMs, marketing automation, data warehouses, and customer data management platforms—that enable segmentation, personalization, data-driven decision-making, and growth acceleration.
Our strategy focuses on utilizing the best technology to achieve your customer, operations, and commercial objectives, enhancing every aspect of your marketing from customer acquisition to experience and commercial impact.
Companies that use data to drive their marketing decisions see an average of 26% increase in ROI.
Martech powers marketing science
Tech & AI MaturityA framework for fully realizing the potential of data-driven marketing strategies.
Data & Activation StrategyActionable intelligence and insights to drive business outcomes.
Cloud InfrastructureTightly integrate all data sources, from web and app clickstream to customer records in the data warehouse.
Implementation & IntegrationTechnically and strategically throughout the data, implementation and activation life cycle.
Data OrchestrationIntegrate with other data sources and serves as the central storage and processing repository for enterprise data.
Data QualityWe identify, collect, clean, combine, and manage various sources emphasizing data integrity and quality.
Predictive ModellingPredict customer lifetime value and churn, and forecast the effects of marketing objectives.
- Marketing Activation
Segmentation, value tiering, and marketing technology to put your marketing programs into action.
Trusted by Google
We are Google Marketing Platform Partners, a company-wide certification awarded to a select group of marketing consultancies that have demonstrated their expertise and consistently exceeded marketing best practices.
Adaptive has proven to be an excellent technology and service partner for our organization. In less than six months, we experienced a 30% increase in last year's revenues, all driven by martech.
