Live Online Learning

Google Tag Manager Training

Learn the ins and outs of Google Tag Manager in our hands-on live online workshops for marketing and web professionals.

Next Course
GTM FOUNDATION

This hands-on, intensive course is suited to beginners and intermediate users of GA4.

july 2
Session 1
Ticket TYPE
Early Bird
Book Now
Format
Live online
Commitment
3 hours per week
Duration
Two weeks
Next Course
2nd of July
Part Two
9th of July
Total Price
595 Per Person

Master Google Tag Manager

Our Google Tag Manager training brings you from the basic concepts right through to implementation techniques in two days. Training is conducted in a workshop-style setting where you will learn by doing. All training is conducted by seasoned Google Tag Manager consultants who work day-in, day-out on Google Tag Manager.

Hands-on training

We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your real-world questions.

Expert practitioners

We’ve implemented data strategies for some of world's biggest brands. Learn the skills that we practice every day.

Real-world examples

We keep things relevant by using case studies and examples from real business scenarios.

Fresh content

We constantly update our content to reflect changes in the platform. If it's in the platform, it's in the course.

Comprehensive notes

Notes come with handy references and cheat sheets so that you won't be stuck once you've left the course.

Small class sizes

Classes are limited to 15 participants to ensure a rich and engaging experience.

Training Program

Developed on the back of hundreds of successful Google Tag Manager trainings, our two-part training module is delivered in three-hour bite-sized sessions over two weeks.

Who is this course for? 

Marketeers 
Analystsrs 
Media specialist  

Courses run weekly at:

9:00 AM Eastern Time  
2:00 PM Greenwich Mean Time 
3:00 PM European Standard Time

Need to up-skill several members of your team?
In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Course Content
Intro to Google Tag Manager
What is it & how does it work
Benefits & Limitations
Run through key features and functions
The DataLayer explained
Platform demo: interface and settings
Tag templates and custom tags
Creating analytics and advertising tags
Data privacy & cookie consent
Consent Mode
Best practice and how to avoid common mistakes
Governance - quality assurance, testing and version control
Handoff or when to engage with IT
Working session - setup tags and events for analytics and advertising platforms
Learning Outcomes
At the end of these session, we should know how to create Google Tag Manager tags, test them, validate them, why we need to map our events in a certain way, and how we can ensure our tags are compliant and validated.

About your trainer

I’m a data analytics and activation specialist with more than 10 years' experience delivering data and marketing solutions for global brands.

Working with Google Tag Manager since the beginning, I’ve built up a wealth of knowledge using digital analytics to drive digital growth and better customer experiences.

I'm a massive evangelist for Google Tag Manager because I know it works. Simply put, it's the most powerful tool in your digital marketing arsenal. And while it's tricky to master, it's not rocket science.

Hope to see you on the course!

Google Analytics Certified Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Lara Holloway

Senior Analytics Solutions Architect

Previous attendees

Testimonials

Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive & Co transferred my Google Universal Analytics and GA4 data into BigQuery without any issues. I was kept in the loop every step of the way and all goals were accomplished on time.
David Costello
Adaptive has been great to work with. We hired them to help with our GTM account and insure that we are compliant with all laws. Brian and his team were very responsive and always gave great advice.
John C
Adaptive is top knotch and excellent at every service they provide. Not only are they experts in Google Analytics and Google Tag Manager but are invaluable in providing a full fledge strategy that made sense in the context of our business.
Stephen Mucciolo
We have been using the services of Adaptive for a year and a half now and couldn't be happier. As an Arts & Culture centre its essential to have consumer insights, Adaptive provides this for us without requiring us to build out a large internal team. Brian & his team are fantastic.
Tim Robertson
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive & Co transferred my Google Universal Analytics and GA4 data into BigQuery without any issues. I was kept in the loop every step of the way and all goals were accomplished on time.
David Costello
Adaptive has been great to work with. We hired them to help with our GTM account and insure that we are compliant with all laws. Brian and his team were very responsive and always gave great advice.
John C
Adaptive is top knotch and excellent at every service they provide. Not only are they experts in Google Analytics and Google Tag Manager but are invaluable in providing a full fledge strategy that made sense in the context of our business.
Stephen Mucciolo
We have been using the services of Adaptive for a year and a half now and couldn't be happier. As an Arts & Culture centre its essential to have consumer insights, Adaptive provides this for us without requiring us to build out a large internal team. Brian & his team are fantastic.
Tim Robertson
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
As an individual with a very in depth understanding of cyber intelligence and data acquisition, I am comfortable in recommending Adaptive to anyone in need of assistance with setting up complex data analysis via Google Analytics. They did a great job, and exceeded all of my expectations.
Thanks guys
Ryan Goldberg
Our experience as an Adaptive client has been amazing. Their technical knowledge and ease of understanding our issue has allowed us to make significant progress and upgrades to our client website data reporting.
Michael Gasser
We had an exceptional experience working with Adaptive & Co. I highly recommend reaching out to them for assistance with any problem you're having with GA4. They were very attentive and quick to resolve the issue we were having.
Amazing Spaces Storage Centers
Brian and his team have been of immense help to my company - they are definitely pros with analytics and have not only a great depth of understanding but the ability to work with people on a human level  - understanding their needs and guiding them through the wild west of understanding what data you can collect and what you might do with it, once you do collect it.
Mary O'Rourke
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Marie von Hafften
Brian and his team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions. Highly recommended!
Joe Lambert
As an individual with a very in depth understanding of cyber intelligence and data acquisition, I am comfortable in recommending Adaptive to anyone in need of assistance with setting up complex data analysis via Google Analytics. They did a great job, and exceeded all of my expectations.
Thanks guys
Ryan Goldberg
Our experience as an Adaptive client has been amazing. Their technical knowledge and ease of understanding our issue has allowed us to make significant progress and upgrades to our client website data reporting.
Michael Gasser
We had an exceptional experience working with Adaptive & Co. I highly recommend reaching out to them for assistance with any problem you're having with GA4. They were very attentive and quick to resolve the issue we were having.
Amazing Spaces Storage Centers
Brian and his team have been of immense help to my company - they are definitely pros with analytics and have not only a great depth of understanding but the ability to work with people on a human level  - understanding their needs and guiding them through the wild west of understanding what data you can collect and what you might do with it, once you do collect it.
Mary O'Rourke
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Marie von Hafften
Brian and his team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions. Highly recommended!
Joe Lambert

In-house training

Need to up-skill several members of your team? In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or online via Zoom. We will deliver in-house training - let us come to you!

Book your place

Please indicate the course you want to attend or request more information about our tailored in-house training programs.

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