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Google Analytics 4 training

Master the most powerful platform in your digital marketing toolkit. Get expert-led training delivered by Google Certified Analytics partners.

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GA4 FUNDAMENTALS

This hands-on, intensive course is suited to beginner and intermediate GA4 users.

July 4
Session 1
Ticket TYPE
Early Bird
Book now
Format
Live online
Commitment
3 hours per week
Duration
Two weeks
Next course
July 4
Part two
July 11
Total price
595 per person

Learn GA4 from the Google Analytics experts

Whether you're a beginner or an advanced Google Analytics user, our training courses will help you get more value from the platform. Learn how to uncover the insights in your GA4 data from senior Google Analytics consultants.

Hands-on training

We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your real-world questions.

Expert practitioners

We’ve implemented data strategies for some of world's biggest brands. Learn the skills that we practice every day.

Real-world examples

We keep things relevant by using case studies and examples from real business scenarios.

Fresh content

We constantly update our content to reflect changes in Google Analytics. If it's in the platform, it's in the course.

Comprehensive notes

Notes come with handy references and cheat sheets, so you won't be stuck once you've left the classroom.

Small class sizes

Classes are limited to 15 participants to ensure a rich and engaging experience.

Training program

Developed on the back of hundreds of successful Google Analytics GA4 trainings, our two-part training module is delivered in three-hour, bite-sized sessions over two weeks.

Who is this course for? 

Marketers 
Data analysts
Media specialists

Courses run weekly at:

9:00 a.m. Eastern Time  
2:00 p.m. Greenwich Mean Time  
3:00 p.m. European Standard Time 

Need to up-skill several members of your team?
In-house training is typically more cost-effective than public courses. We tailor the content to your team's needs.

Week 1
Intro to GA4, the future of digital measurement
GA4 platform
Benefits and limitations
Difference between GA3 vs GA4
Features and use cases
Analysis Hub reports
Deep-dive demo of the platform
Platform orientation
Product structure
Reports—standard reports and customization
Explore—Analysis Hub
Techniques and data visualization
Segmentation
Audiences
Advertising—attribution reports
Attribution models
Learning outcomes
You'll walk away from this session knowing the what, why, and when of the GA4 platform. We'll explore the key differences between GA3 and GA4, the benefits and limitations, and the key features you need to understand and master.

You'll better understand the platform and report setup, metrics and their meanings (glossary), how to filter and customize reports, and how to explore your data.

In session 2, we'll discuss how to refine user stories (homework) for successful analysis and build the custom reports we need to answer fundamental business questions.
Week 2
Admin—set up your account for success
Property and data configurations
Reporting identity
Metrics customization
Events and conversions
Dimensions and metrics
Working session—turning user stories into meaningful reports
Undertaking user analysis
Define objectives
Decide on features and configurations
Segment, visualize, and analyze
Analysis Hub
Techniques and visualizations
Segments and audiences
Learning outcomes
At the end of this session, you'll have the mindset, platform knowledge, and know-how to maximize the tool for core reporting and strategic analysis.

About your trainer

I’m a data analytics and activation consultant with more than 10 years' experience delivering data analytics, insights and activation solutions for global brands.

Working with Google Analytics since it was called Urchin, I’ve built up a wealth of knowledge using digital analytics to drive business growth and improve customer experiences.

I'm a massive evangelist for Google Analytics (GA4) because I know it works. Simply put, it's the most powerful tool in your digital marketing arsenal. And while it's tricky to master, it's not rocket science.

Hope to see you on the course!

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Lara Holloway

Senior Analytics Solutions Architect

Previous attendees

Testimonials

Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive & Co transferred my Google Universal Analytics and GA4 data into BigQuery without any issues. I was kept in the loop every step of the way and all goals were accomplished on time.
David Costello
Adaptive has been great to work with. We hired them to help with our GTM account and insure that we are compliant with all laws. Brian and his team were very responsive and always gave great advice.
John C
Adaptive is top knotch and excellent at every service they provide. Not only are they experts in Google Analytics and Google Tag Manager but are invaluable in providing a full fledge strategy that made sense in the context of our business.
Stephen Mucciolo
We have been using the services of Adaptive for a year and a half now and couldn't be happier. As an Arts & Culture centre its essential to have consumer insights, Adaptive provides this for us without requiring us to build out a large internal team. Brian & his team are fantastic.
Tim Robertson
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive & Co transferred my Google Universal Analytics and GA4 data into BigQuery without any issues. I was kept in the loop every step of the way and all goals were accomplished on time.
David Costello
Adaptive has been great to work with. We hired them to help with our GTM account and insure that we are compliant with all laws. Brian and his team were very responsive and always gave great advice.
John C
Adaptive is top knotch and excellent at every service they provide. Not only are they experts in Google Analytics and Google Tag Manager but are invaluable in providing a full fledge strategy that made sense in the context of our business.
Stephen Mucciolo
We have been using the services of Adaptive for a year and a half now and couldn't be happier. As an Arts & Culture centre its essential to have consumer insights, Adaptive provides this for us without requiring us to build out a large internal team. Brian & his team are fantastic.
Tim Robertson
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
As an individual with a very in depth understanding of cyber intelligence and data acquisition, I am comfortable in recommending Adaptive to anyone in need of assistance with setting up complex data analysis via Google Analytics. They did a great job, and exceeded all of my expectations.
Thanks guys
Ryan Goldberg
Our experience as an Adaptive client has been amazing. Their technical knowledge and ease of understanding our issue has allowed us to make significant progress and upgrades to our client website data reporting.
Michael Gasser
We had an exceptional experience working with Adaptive & Co. I highly recommend reaching out to them for assistance with any problem you're having with GA4. They were very attentive and quick to resolve the issue we were having.
Amazing Spaces Storage Centers
Brian and his team have been of immense help to my company - they are definitely pros with analytics and have not only a great depth of understanding but the ability to work with people on a human level  - understanding their needs and guiding them through the wild west of understanding what data you can collect and what you might do with it, once you do collect it.
Mary O'Rourke
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Marie von Hafften
Brian and his team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions. Highly recommended!
Joe Lambert
As an individual with a very in depth understanding of cyber intelligence and data acquisition, I am comfortable in recommending Adaptive to anyone in need of assistance with setting up complex data analysis via Google Analytics. They did a great job, and exceeded all of my expectations.
Thanks guys
Ryan Goldberg
Our experience as an Adaptive client has been amazing. Their technical knowledge and ease of understanding our issue has allowed us to make significant progress and upgrades to our client website data reporting.
Michael Gasser
We had an exceptional experience working with Adaptive & Co. I highly recommend reaching out to them for assistance with any problem you're having with GA4. They were very attentive and quick to resolve the issue we were having.
Amazing Spaces Storage Centers
Brian and his team have been of immense help to my company - they are definitely pros with analytics and have not only a great depth of understanding but the ability to work with people on a human level  - understanding their needs and guiding them through the wild west of understanding what data you can collect and what you might do with it, once you do collect it.
Mary O'Rourke
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Marie von Hafften
Brian and his team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions. Highly recommended!
Joe Lambert

In-house training

Do you need to upskill several members of your team? Our in-house training is the more cost-effective way to do it.

Book a meeting with us today where we can discuss your requirements. Following this, we’ll create a custom course to address your needs, where we shape the content to fit your team and your unique challenges.

We offer this training on-premises or over Zoom—it’s up to you.

Book your place

Indicate the course you want to attend or request more information about our tailored in-house training programs.

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