Business intelligence with one definition behind every number

Business intelligence rests on two principles: every metric has a single definition, and every number traces back to its source. That gives teams both confidence in the answer and the speed to act on it. Reporting, models, and AI all inherit the value those two principles provide.

We model dimensionally, build the reporting layer around the tools your business already uses, and document definitions so a report still makes sense two years later.

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Trusted by
global brands

Poor data quality costs organizations an average of $12.9 million a year

From trusted data to operational intelligence

One definition. Used everywhere.

Revenue means the same thing in every report, because it is defined in the model, not the dashboard. Any number traces back to where it came from.

Accurate as you scale

Ingestion, orchestration, transformation, and automated quality checks, built by data architects and BI engineers, so the reporting layer stays accurate as volumes grow.

Beyond the dashboard

Chat interfaces on the same modeled data, so teams ask in plain language and get answers with the definitions and lineage already behind them.

Business Intelligence Services

Strategy, architecture, and engineering for a BI function the business can depend on.

Audit & Assessment

Dashboard & Report Audit

Our BI specialists review your reporting estate across Power BI, Tableau, and Data Studio in a single audit, mapping dashboard usage by department and identifying duplicate reports, broken calculations, stale content, and slow load times. Each report receives a documented decision: keep, consolidate, rebuild, or retire, so the estate your team maintains is the one the business uses.

DELIVERABLE

Dashboard audit, usage analysis & optimization

KPI & Metric Reconciliation

We audit how marketing, finance, and sales define their core KPIs, reconcile calculation discrepancies, and record the agreed definition, owner, and formula in a KPI dictionary that the semantic layer and every report inherit. When two definitions are both legitimate, both are kept and named so the difference is visible rather than argued over.

DELIVERABLE

KPI dictionary & metric reconciliation matrix

Reporting Data Model Review

We audit your semantic layers and reporting tables to identify inefficient joins, heavy transformations, and repeated calculations that slow dashboards and inflate warehouse spend. Findings are ranked by impact on load time and cost. The review ends with a performance roadmap that identifies which fixes pay back first and which can wait for the next build.

DELIVERABLE

Data model assessment & performance roadmap

Strategy & Implementation

BI Strategy & Roadmap

Our consultants define the sequence of work across people, process, and technology, and state the return each phase targets against the outcomes agreed in discovery. We document decisions on platform, ownership, and governance, along with their reasoning, so leadership can challenge them and procurement can defend them.

DELIVERABLE

BI strategy & phased delivery roadmap

Architecture & Platform Design

Our data architects design the reporting architecture and semantic and data models for whichever warehouse you run, with integration patterns, BI platform selection, security, access control, and cost modeling built in from the start. When the warehouse itself needs building or reengineering, that work moves to our Data Technology service, delivered as one program.

DELIVERABLE

Reporting architecture & platform blueprint

Engineering & Reporting Delivery

Our BI engineers build the pipelines: ingestion, orchestration, transformation, and automated quality and reconciliation checks that compare totals to the source on every run, with the reporting layer your teams work from built on top. Releases move from test to production with documentation, so you can trace a figure that looks wrong in minutes.

DELIVERABLE

Engineered pipelines, lineage & reporting suite

Insights & Management

Insights & Recommendations

Our analysts investigate customer behavior, commercial performance, and operational efficiency using the same governed definitions the reporting uses, so findings and reports align. Each cycle closes with prioritized recommendations and the supporting view linked. When a question calls for a model, it moves to our Predictive Modeling or Attribution service.

DELIVERABLE

Analysis, models & prioritized recommendations

AI on Governed Data

The governed layer makes this possible: documented definitions, lineage, and access rules that an AI interface inherits with every answer. We prepare that layer for the AI tools your platforms offer, and our AI Consulting and Predictive Modeling services build models, assistants, and agents on the same foundation.

DELIVERABLE

AI solutions, predictive modeling & automation

Governance & Enablement

We establish metric ownership, certified definitions, quality standards, access control, change management, and a release process for new reports, and we measure adoption so the reports built are the reports used. Training ensures your analysts extend the work to the same standard, and an agreed-upon support SLA covers response times and ongoing change requests.

DELIVERABLE

Governance framework, standards & support SLA

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

One definition per metric, maintained: embedded BI specialists run your reporting, models, and metric governance, with the wider data team behind them.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!