Find out what your measurement is actually reporting - for free.

Get a 285-check view across six areas, with the findings that matter most surfaced first. The check covers analytics health, tag management, consent and compliance, measurement durability, data enrichment, and signal quality.

Free Measurement Healthcheck

Trusted by
global brands

What we grade

Six axes. Every issue mapped to a solution.

One of the most comprehensive automated audits available: 285 checks, totally free, with no obligation.

51 checks

Consent & Compliance

Tracking activity before consent
Cookie and tag behavior after consent rejection
Sensitive data transmission to advertising platforms
Consent platform functional verification
Consent Mode v2 runtime verification
Global Privacy Control signal compliance
Equal prominence of accept and reject options

And more

117 checks

Analytics Health

Personal data (PII) exposure in analytics data
Duplicate transaction detection
Test and staging traffic in production reporting
Referral exclusions for payment providers
Zero, negative and outlier transaction values
Ecommerce funnel event coverage
Attribution & UTM hygiene

And more

17 checks

Signal Quality

Purchase value, currency and transaction completeness
Ecommerce dataLayer coverage
Lead event tracking on form submissions
GA4 naming and character-limit compliance
Key event configuration for Google Ads
Conversion values on key events
User ID collection for signed-in visitors

And more

38 checks

Tag Management

Tag container presence and load verification
Duplicate tag and pixel firing
Custom HTML script review
Legacy analytics tags in the container
Tags deployed outside the tag manager
Container size and page-speed impact
Unused and paused tag inventory

And more

48 checks

Measurement Durability

Server-side tagging deployment and routing
First-party tracking under Safari ITP
Conversions API coverage; Meta, TikTok, LinkedIn, etc
Server-side Google Ads conversion tracking
Attribution decay on Safari and iOS
Click ID persistence across redirects
Ad-blocker impact on measurement

And more

14 checks

Data Enrichment

Enhanced Conversions
GA4 conversion import to Google Ads
Enhanced Conversions for Leads
Offline conversion import
Customer Match data readiness
Meta Advanced Matching configuration
CRM and customer data integration

And more

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa
Monica Figa
Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen
George Andersen
Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo
Micah Nyatsambo
Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams
Jessica Williams
Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens
Hampton Stephens
VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic
Cole McKussic
Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson
Ryan Henderson
Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman
Justin Hoffman
Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris
Jordan Norris
Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson
Tim Robertson
Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo
Steve Mucciolo
Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne
John Colianne
Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert
Joe Lambert
Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg
Ryan Goldberg
Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften
Marie von Hafften
Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke
Mary O'Rourke
Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan
Eoin Whelan
Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne
Matthew Payne
Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke
Eric Nordyke
Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah
Liam O'Marah
Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch
JJ Koch
Director of AI

10+

Years Delivering

30+

Certified Consultants

Global

Delivery

300+

Projects Delivered

Top 3%

Partners

How it works

Move from fault finding to data integrity.

01
Connect with a Senior Consultant

Meet to discuss your current platforms, configuration, and pain points. Enable read-level access to connect to your Google Analytics and Tag Manager.

02
We scan in real time

We initiate scanning using analytics, tag manager (and sGTM), media measurement environments, and crawler-based website scans. After obtaining the results, we review and validate them individually.

03
Get a routed action plan

All findings are routed to your Adaptive consultant, who validates the issues and organizes them into a prioritized remediation roadmap and plan.

A fractional data team turns expertise into ongoing capability.

The consultants behind the audit can run the fixes: measurement, monitoring, and management under SLA - one team from foundations to activation.

Learn more about our solution

Are you getting the most out of your data? Let's talk!

Register for a free, no-obligation health check of your digital analytics, media measurement, and cookie consent environment.

Google Certified Analytics Partners
30+ Certified GA4 Consultants
Top 3% Globally
Project & Enterprise SLAs

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