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Paid social performance comes from two things working together: creative that earns attention and signals that help platforms learn. We run Meta, TikTok, and LinkedIn on engineered first-party signals and a structured creative testing cadence.
Our dedicated team pairs social media consultants with the data bench that builds the Conversions API integrations and audience feeds the algorithms learn from.
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Conversions API, first-party audiences, and value feeds are engineered by our data team, so Advantage+ and Smart+ optimize on complete information.
Concepts, hooks, and formats are produced in-house or with your team, then tested on a structured cadence. Creative learning carries into every round that follows.
Awareness through conversion is planned as one system, measured on incrementality and business value, with platform numbers read alongside.
We establish what social must deliver commercially: acquisition, revenue, audience growth, and the guardrails on each. Success criteria are agreed before any account work starts. Budgets and platform mix are recorded as the baseline the program is judged from.
Objectives & success criteria
Accounts and their signal infrastructure are audited together: structure, pixels, Conversions API coverage, and audience data quality. Findings are ranked by impact. Signal gaps are costed by the campaign learning they suppress.
Account & signal audit
Existing creative and audience performance are reviewed: which concepts, segments, and formats carry results, and where fatigue and overlap cost efficiency. The review sets the baseline the testing program is measured against.
Creative & audience findings
Category creative and competitor activity are researched alongside your own fatigue data: how long concepts hold, which hooks decay fastest, and where a refresh beats new production. The creative plan is built from both.
Creative intelligence & fatigue analysis
The social strategy is set against the revenue targets: platform mix, funnel structure, budgets, audience architecture, and the creative production and testing plan behind it. The strategy is agreed with your team before accounts are restructured.
Social strategy & testing plan
Conversions API, first-party audience feeds, and value signals are implemented with our data team, tested against platform diagnostics before scale. Deduplication against browser events is verified on every platform.
Implemented CAPI & audience feeds
Management runs to the strategy: budgets, audiences, and creative rotated to the fatigue data, with each change logged against its objective. Approval routes and spend thresholds are set before the first change ships.
Ongoing management & change log
Incrementality is tested with conversion lift studies and geo holdouts where platform numbers need proof, and reporting connects social spend to revenue and customer value. Growth is measured, not assumed. Each cycle delivers prioritized recommendations and their expected impact.
Lift studies, reporting & recommendations
The testing program runs continuously: creative rounds, audience refreshes, and signal quality reviews, with learnings documented and carried into the next round. Each quarter closes with a review of results and the next quarter's plan.
Testing program & optimization log
The signal team behind social performance: CAPI, first-party audiences, and value feeds engineered and maintained under SLA - with full measurement and intelligence support.
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Armed with insights, we combine strategy, marketing activation, and optimization to drive effectiveness, efficiency, and scale.
