Scale paid social with better creative and better signals

Platform AI now decides who sees your ads, which creative you provide, and the signals you feed it. We run Meta, TikTok, and LinkedIn as one system: we test creative through a learning program that uses first-party signals our data engineers build.

The performance team manages creative strategy, testing, optimization, and fatigue analysis, while our data team builds the Conversions API, audience feeds, and value signals that the algorithms learn from.

Talk to a Social Media Consultant

Trusted by
global brands

Companies that use data to drive their marketing decisions see an average 26% increase in ROI

Creative and signal, one program

Signals the algorithms learn from

Our data team engineers the Conversions API, first-party audiences, and value feeds so Advantage+ and Smart+ can optimize using complete information about who converts and what they are worth.

Creative tested as a learning system

We set the concepts, hooks, and formats to test, run them on a structured cadence, and carry forward what each round teaches to the next.

Full-funnel, measured on business value

Awareness through conversion is planned as a single system, measured by incrementality and business value, with lift studies and geo holdouts to drive data-led growth.

Paid Social Services

Creative, audiences, and signal engineering run as a single program, with performance measured by incremental revenue.

Discovery & Audit

Objectives & Baselines

We define what social must deliver (acquisition, revenue, audience growth, or a mix) and the guardrails for each, then agree on the success criteria with your commercial team. We record budgets, platform mix, and current performance as the baseline against which the program is judged, so every later result has a fair starting point for measurement.

DELIVERABLE

Objectives & success criteria

Account & Signal Audit

We audit the accounts and their signal infrastructure together: prospecting and retargeting structure, pixels, Conversions API coverage and match quality, audience data quality, and consent impact, all scored through our Media & Data Strength Benchmark. Findings are ranked by impact, and each signal gap is costed by the campaign learning it suppresses..

DELIVERABLE

Account & signal audit

Creative & Audience Review

We review creative and audience performance: which concepts, segments, and formats convert, where fatigue sets in and how quickly, and where overlap results in paying twice for the same people. Each finding is placed in the diagnosis order: creative, audience, offer, landing page, checkout, so the constraint that matters is fixed first. Because we run CRO as well, page and checkout fixes do not wait on another agency.

DELIVERABLE

Creative & audience findings

Research & Strategy

Creative Intelligence & Fatigue

We research category creativity and competitor activity alongside your fatigue data: how long concepts last, which hooks decay fastest, and when a refresh beats new production. The result is a brief that partner studios or your team can produce against, with the volume and variety the delivery systems reward. Each brief names the hypothesis it tests.

DELIVERABLE

Creative intelligence & fatigue analysis

Social Strategy & Planning

Our consultants set the strategy against your revenue targets: platform mix, funnel structure, budgets, and an account architecture that keeps prospecting and retargeting in separate engines, enables Advantage+ and Smart+ to work from broad audiences using engineered signals, and applies cost and bid caps where margin needs protecting. Creative velocity is planned to the spend level and agreed before any restructure.

DELIVERABLE

Social strategy & testing plan

Signal & CAPI Implementation

We implement the Conversions API, first-party audience feeds, and value signals with our data team, verify deduplication against browser events on each platform, and test each feed using platform diagnostics before any campaign scales on that platform. We document and hand off each integration so your team can maintain it after launch.

DELIVERABLE

Implemented CAPI & audience feeds

Insights & Optimization

Management & Creative Rotation

We manage budgets and pacing, audience refreshes, and creative rotation against the fatigue data, and we watch CPM, frequency, and audience saturation as early signs that an account is running out of road. Budget scales when the data says so, not when the calendar does, and we log every change against its objective, with approval routes and spend thresholds agreed up front.

DELIVERABLE

Ongoing management & change log

Incrementality & Reporting

We test incrementality with conversion lift studies and geo holdouts when platform numbers need proof, so scaling decisions rest on unit economics the platform cannot flatter. Reporting connects social spend to revenue and customer value using the figures your business already uses, and each cycle closes with prioritized recommendations and their estimated impact, so your team knows what runs next.

DELIVERABLE

Lift studies, reporting & recommendations

Testing Program & Signal Optimization

We run creative rounds, audience refreshes, and data quality reviews in a continuous cycle, documenting what each round teaches and carrying that learning into the next brief. Every quarter closes with a review of results against the baseline and the next quarter's plan, so the learning log, the structure, and the signals stay yours and continue to improve.

DELIVERABLE

Testing program & optimization log

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

Your paid social team has data engineers behind it. The same team builds and maintains CAPI, first-party audiences, and value feeds under an SLA, so no fix waits on another agency.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!