Matomo Analytics Consultants

Own your analytics data, shape measurement around your privacy requirements, and keep the insight your teams need. We deliver Matomo end to end: measurement strategy, privacy integration, implementation, and reporting.

Our dedicated team of Matomo consultants - including privacy technologists, solution designers, analytics engineers, and data analysts - will design your deployment, configure it to your policies, and run it under SLA.

Talk to a Senior Matomo Consultant

Trusted by
global brands

71% of consumers would stop doing business with a company for giving away their sensitive data without permission.

Privacy-first measurement, without the trade-off

Your data, under your control

On-premise on your own servers, or Cloud under terms that leave you owning every record. No external party holds rights to your analytics data, and no sampling reduces it.

Configured to your policies

Retention, anonymization, and consent settings are configured to your policies by our privacy technologists, with the reasoning for each choice documented.

Measurement that answers commercial questions

Attribution, funnels, session replay, heatmaps, and A/B testing on complete, unsampled data, so the privacy-first choice still answers the questions marketing asks.

Matomo Consulting Services

Privacy requirements, deployment, and measurement, delivered end-to-end and backed by enterprise SLAs.

Audit & Assessment

Discovery & Consultation

We undertake discovery and consultation with your marketing, data protection, and technology teams to establish what must be measured, the privacy requirements it must meet, and where the data is allowed to live. Objectives and success criteria are defined at this stage.

DELIVERABLE

Business requirements, objectives & priorities

Privacy & Governance Requirements

Our privacy technologists document what the deployment must satisfy: lawful basis, data residency, retention, anonymization, and the internal policies that go further than GDPR. The requirements settle the hosting question, On-Premise or Cloud, and are signed off by your DPO and legal team.

DELIVERABLE

Privacy requirements register & hosting decision

Measurement & Reporting Audit

Where analytics already runs, in Google Analytics or an existing Matomo, we review what is measured, which reports are used, and where the gaps sit against what the business needs. Findings are ranked by decision impact, and they shape both the measurement plan and the migration.

DELIVERABLE

Measurement audit & prioritized findings

Strategy & Implementation

Measurement & Privacy Design

Our consultants design the measurement plan and the privacy configuration together: events and goals on one side, consent settings, retention, anonymization, and the masking rules for session recording on the other. What can be measured without a consent banner is agreed with your DPO.

DELIVERABLE

Measurement plan & privacy configuration spec

Deployment & Migration

Our engineers deploy the platform and implement tagging through either Matomo or Google Tag Manager. Where the move is from Google Analytics, events are mapped and campaign tracking is preserved. Both systems run in parallel until the numbers reconcile.

DELIVERABLE

Deployed platform, tagging & GA migration

Attribution, Experience & Testing

Campaign tracking, multi-touch attribution, and funnels are configured against the measurement plan, alongside session recording, heatmaps, form analytics, and A/B testing. One platform carries the work of several point tools, under one privacy review.

DELIVERABLE

Attribution, experience analytics & testing setup

Insights & Management

Data Visualization & Reporting

Custom reports and dashboards are built in Matomo, with exports to Data Studio, Power BI, or your warehouse where the reporting needs it. Our BI experts then analyze acquisition, content, and conversion performance, delivering prioritized recommendations each cycle.

DELIVERABLE

Reporting suite, insights & strategic advice

Privacy Operations & Monitoring

Our proprietary monitoring tracks consent behavior and tag integrity after launch, alerting when the live configuration drifts from the approved setup. Workflows for data subject requests, deletions, and opt-outs are built in Matomo's GDPR tooling and documented for your team.

DELIVERABLE

Consent monitoring, DSAR workflows & alerting

Governance & SLAs

We establish the operating model: access control, retention enforcement, security patching and upgrades for On-Premise, and consent monitoring. A fractional team and SLA covers response times, updates, and the configuration changes new regulations require.

DELIVERABLE

Governance framework, updates & support SLA

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

Privacy-first analytics run under SLA: deployment, configuration, and reporting managed by specialists, within one team covering measurement, intelligence, and activation.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.