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We run paid search across Google, Microsoft Advertising, and ChatGPT Ads - and build the conversion data underneath, measured on revenue and margin.
Paid search performance depends on the quality of the conversion data platforms receive. Our data engineers build enhanced conversions, value rules, and first-party audiences; our media consultants manage the accounts that bid on them.
Trusted by
global brands
Automated bidding performs to the quality of the data it receives. Conversion values, first-party audiences, and enhanced conversions are engineered, not left to defaults.
Margin and lifetime value feed the bid, so campaigns optimize toward the customers worth winning over time. Value rules are set with your commercial team.
The senior consultant who sets the strategy runs the account, for seamless delivery with no layer between the thinking and the execution. Every change is documented with the objective it serves and the reasoning behind it.
We establish the commercial objectives paid search must serve: revenue, margin, lead quality, and the constraints around each. Media goals are set against business goals, and success criteria are agreed. Reporting definitions are fixed at the same time, so performance is judged one way.
Objectives & success criteria
The account and its measurement are audited together: structure, bidding, budgets, and the tracking and conversion data feeding them. Findings are ranked by the spend and revenue at stake. What the reported numbers can and cannot support is stated plainly.
Account & measurement audit
Landing pages are analyzed against the campaigns sending them traffic: message match, speed, and conversion paths. Friction findings feed both the media plan and the CRO backlog. Each finding is sized by the traffic and spend it affects.
Landing page findings
Auction insights, impression share, and query-level economics are researched: which terms carry profitable demand, where competitors bid, and what headroom exists at what cost. The plan is set against the market you compete in, and findings are revisited quarterly.
Query economics & competitive analysis
Our consultants define the search strategy: structure across Search, Shopping, and Performance Max, bidding approach, and budget allocation across Google, Microsoft Advertising, ChatGPT Ads, and Amazon, plus the first-party data and conversion values powering it. Sign-off comes before any restructure begins.
Search strategy & account structure
Enhanced conversions, offline conversion import, and value rules are implemented with our data team, so the platform learns from margin and lifetime value, conversion by conversion. Each feed is validated in platform diagnostics before campaigns lean on it.
Implemented signals & value feeds
Campaigns are managed to the strategy: budgets, bids, queries, and creative reviewed on a set cadence, with every change documented against the objective it serves. Escalation paths and approval thresholds are agreed at the start.
Ongoing management & change log
Reporting connects spend to revenue and customer value, with platform metrics read alongside. Each cycle delivers prioritized recommendations and their expected impact.
Reporting & strategic recommendations
Signal quality is reviewed continuously: conversion coverage, consent impact, and data freshness, with fixes engineered as platform requirements and privacy rules change. Reviews are reported with the campaign performance they protect.
Signal quality reviews & fixes
The engineers behind winning search campaigns: conversion values, offline import, and consent-durable tracking run under SLA - one data team, signal to intelligence.
Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.
Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.
Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.
The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.
Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.
Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.
Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.
Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).
We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.
We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.
A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.
Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.
Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.
As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!
Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.
We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.
Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.
The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.
From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.
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