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Search now answers as well as ranks, and we measure both. SEO and generative engine optimization are built on the same foundations, with AI-referred traffic instrumented, reported, and tied to revenue.
Our enterprise SEO consultants, content strategists, and technical specialists build the program, with measurement that tracks AI-referred visibility alongside rankings.
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AI-referred traffic, citation presence, and conversion from organic are instrumented and measured like any channel: to revenue, in your warehouse.
Citation across AI Overviews, ChatGPT, Perplexity, and Gemini is measured alongside Google rankings, built from the same foundations.
Technical health, content quality, and authority earn visibility in every engine - so one program serves them all at once.
Our specialists audit crawling, indexing, speed, structure, rendering, and AI-crawler access (GPTBot, PerplexityBot) - what engines and answer engines can read. Findings are ranked by impact. Each fix is scoped for your developers, with acceptance criteria attached.
Technical audit & ranked fixes
Content is audited against demand and performance: what earns visibility, what overlaps, and what no longer matches any searched demand. Decisions are recorded per page: keep, improve, consolidate, or retire. Effort is estimated per decision.
Content audit & page decisions
Visibility is measured across engines: rankings, features, and where AI answers cite you or your competitors. The baseline is documented before strategy is set. Measurement of AI-referred traffic is instrumented at the same time.
Visibility baseline across engines
Competitor visibility, content, and authority are analyzed, so the strategy targets the gaps you can win, sized by demand and effort. The analysis is refreshed as competitors respond to the program.
Competitor analysis & opportunity map
Our consultants define the strategy for search and AI answers together: priority topics, content plans, technical roadmap, and the entity work AI citation rewards, from structured data and knowledge graph presence to brand mentions in cited sources. Each workstream is sequenced and costed.
SEO & AI-SEO strategy
Fixes and improvements are implemented with your developers or ours: structure, schema, speed, and the technical groundwork the strategy depends on. Every change is verified after release. Regressions are caught by monitoring, not by the next audit.
Implemented fixes & verification
Reporting covers rankings, AI citation presence, organic traffic, and conversion, connected to revenue where the measurement allows. Each cycle delivers prioritized recommendations.
Reporting & strategic recommendations
Content is created and improved in line with the strategy: briefs, production, and optimization for the questions engines answer, with performance reviewed each cycle. Every piece carries a target query set and a measured outcome.
Content production & optimization
Authority is built through digital PR, links, and the entity signals that both rankings and AI citation draw on. Placements are reported with the ranking and citation movement they produced.
Authority program & earned links
Analysts and engineers who instrument AI-referred traffic, maintain your measurement, and tie organic performance to revenue - part of one team, data through activation.
Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.
Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.
Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.
The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.
Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.
Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.
Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.
Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).
We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.
We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.
A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.
Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.
Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.
As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!
Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.
We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.
Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.
The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.
From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.
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The cornerstone of your digital intelligence program. We drive digital performance from a base of rock-solid analytics.
We turn marketing, product, and customer data into clear, actionable insights that drive smarter decisions and sustainable growth.
Armed with insights, we combine strategy, marketing activation, and optimization to drive effectiveness, efficiency, and scale.
