HAPPY CUSTOMERS

Our client - Playa

Data insights at your fingertips

Connect your data, join the dots

We can connect your organization’s marketing, customer, operational, and commercial data to centralize data intelligence across analytics, advertising, marketing, CRM, finance, and operations platforms.

Visually insightful, interactive reports

We define, design, and build integrated reporting dashboards using leading BI platforms, including Tableau - delivering exactly the right level of detail in beautifully crafted, action-oriented views.

Activate your data

We empower companies with data-driven insights that unlock smarter decisions and fuel ambitious growth.

1.

Discovery & Assessment

Define requirements

Engage with business, marketing, and data stakeholders to define business and reporting objectives, document individual requirements, and establish a comprehensive understanding of the overall business intelligence operating model and associated processes.

Data Infrastructure

As part of this engagement, we will conduct a comprehensive review of your existing data infrastructure to validate that the foundational components, controls, and processes required for long-term success are in place and aligned with your strategic, technical, and compliance requirements.

Data Source & Integrations

We will audit your data collection, pipelines, and integrations to ensure they accurately collect, extract, transform, and load the metrics that matter most to your business. We will also validate that this data can be effectively leveraged to meet your data visualization and dashboard requirements.

2.

Strategy & Design

Data Preparation

We configure the data warehouse, implement API integrations with third-party platforms, and load data into the warehouse tables. This includes reviewing and mapping the compatibility and comparability of dimensions and metrics across platforms to ensure consistent, reliable reporting.

Wireframe & Visualization

We define the information architecture and develop wireframes and flowcharts for all dashboard components, including graphs, dimensions, and metrics. We also specify required data transformations, calculations, API integrations, connectors, and engineering specifications.

Data Engineering

Using detailed specifications—including wireframes, system schematics, data integrations, pipelines, and data flows—we will rewrite or merge data where required, develop calculations, build SQL queries, and perform quality assurance and data validation. We will also provide a comprehensive data glossary and full training to support effective adoption.

3.

Insights & Activation

Business Intelligence

Our experts analyze your data to uncover insights that deliver genuine strategic value. From marketing performance to overarching business strategy, we focus exclusively on actionable recommendations. Discover how our Business Intelligence services can provide your organization with a competitive advantage.

Data Science

Leveraging advanced analytics, we harness data-driven insights to enhance decision-making across attribution, segmentation, personalization, and activation at scale. Our team has the expertise to operationalize these insights across all relevant digital channels.

Fractional Data Team

We provide fractional analytics and business intelligence teams that cover the full data lifecycle - from strategy, collection, and engineering through to privacy, analysis, insight generation, and activation. Gain access to a dedicated senior team at a fraction of the cost and complexity of building these capabilities in-house.

Google Reviews

Our experience as an Adaptive client has been amazing. Their technical knowledge and ease of understanding our issue have allowed us to make significant progress and upgrade our data reporting.

Michael Gasser

Chief Product Officer

We started working with Adaptive on Business Intelligence, but due to their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities. I would therefore highly recommend Adaptive for any analytics and performance needs.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them

Eric Nordyke

Co-Founder & Board Member

Since Adaptive implemented our business intelligence program, data has driven every marketing decision. We've seen an immediate impact on performance. I recommend them to everyone except our competitors.

Eoin Whelan

Marketing Manager

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis. They did a great job and exceeded all of my expectations.

Ryan Goldberg

Director of Insights

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting and business intelligence.

John Colianne

Digital Marketing Manager

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed....

Jordan Norris

Marketing Director

Are you getting the most out of your data? Let's talk!

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