Insights and growth strategy

Conversion Rate Optimization training

Learn how to super-charge your marketing programmes with CRO and our hands-on conversion optimisation workshops.

Data Strategy and Measurement

Learn how to put your data to work

Our Conversion Rate Optimization training brings you from the basic concepts of conversion rate optimisation right through to implementing advanced A/B tests in 1 day. Our expert-led training delivered by experienced CRO Consultants balances theory and practical hands-on application, allowing you to apply learnings straight away.

  • Hands-on training that you can apply the next day
  • Real-world examples and practical tips
  • Small class sizes
  • Fresh, regularly updated content
  • Comprehensive notes
  • Follow Up Support

Next Courses

12th August
9am - 4pm
Google optimize Foundation
Book now
13th August
9am - 4pm
Google optimize Foundation
Book now

One day intensives

Conversion Rate Optimization

This practical workshop will teach you the techniques for using CRO to improve online performance.

Early bird price
Next Course
12th August
9am - 4pm
Google Optmize
You'll learn how to
  • Conversion rate optimisation best practices and processes
  • Defining your testing strategy, asking the right questions
  • How to develop a CRO framework, and culture within your organisation
  • Testing platform; exploring the capabilities and limitations
  • How to successfully implement CRO on your website
  • Configuring your tests; deep dive of the visual editor and settings
  • Understand success metrics and reporting
  • How to implement personalisation experiences for your customers that convert
  • Trouble shooting; common mistakes and how to avoid them
12th  August
9am - 4pm
Conversion Optimization
Early bird price

Discounts are available for groups of 3 or more. Not sure which course is for you? Contact us and we'll be happy to provide some guidance.

Why choose adaptive?

  • Hands-on training

    We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!

  • Expert practitioners

    We’ve implemented data strategies for some of Irelands biggest brands. Learn the skills that we practice every day.

  • Real-world examples

    We keep things relevant by using case studies and examples from real business scenarios.

  • Fresh content

    We constantly update our content to reflect changes in Google Analytics and Google Tag Manager. If it's in the platform, it's in the course.

  • Comprehensive notes

    Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.

  • Small class sizes

    Classes are limited to 10 participants to ensure a rich and engaging experience.

About your trainer

I’m a performance marketing specialist with more than 10 years' experience delivering data-driven growth.

Working with CRO since it launch, I’ve built up a wealth of knowledge using analytics to drive better online customer experiences and growth. UX is our weapon of choice for conversion rate optimisation.

This course on Conversion Rate Optimization was developed for marketeers to help them maximise their online channels, marketing campaigns and drive growth; using statistically significant methods.

I want to empower marketing teams to take control of their data and use it to make smarter decisions.

Hope to see you on the course!

Brian Maher

Data & User Experience Consultant

Google Analytics PartnerDigital agency - AdWords Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Previous attendees

  • Our client - Tesko
  • Participant of the training - Sales force
  • Participant of the training - Ding
  • VISA logo
  • Participant of the training - Deloitte
  • Participant of the training - HubSpot
  • Our client - User Testing
  • Our client - AIG

In-house training

Conversion Rate Optimization training works best when it's tightly tailored to your business. That's why we recommend in-house training for teams that want to advance their knowledge beyond the fundamentals. Training is tailored to the specific needs of your business: the channels you use, your marketing activities and your configuration.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Book your place

Please indicate the course you want to attend or request more information about our tailored in-house training programs.

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