Live Online Learning

Google Ads Training

Master the power of Google Ads with this Two-Part complete training course. Expert-led training delivered by our Google Certified Partner Team.

Next Course
GOOGLE ADS FOUNDATION

These hands-on, intensive courses are suited to beginners and intermediate users of Google Ads

10 apr
Session 1
Ticket TYPE
Early Bird
Book Now
GOOGLE ADS FOUNDATION

This hands-on, intensive course is suited for both beginners and intermediate users of Google Ads.

10 apr
Session 1
Ticket Price
EARLY BIRD
Book Now
Format
Live online
Commitment
2.5 hours per week
Duration
Two weeks
Price
595
Next course
10 April

Learn Google Ads from the Paid Search Expert

Whether you're a beginner or an advanced Google Ads user, our training courses provide the latest tips and tricks to sharpen your PPC skills and give you the performance mindset to drive media effectiveness and efficiency. Learn from seasoned paid media professionals on how to maximize your Google Ads campaigns.

Hands-on training

We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your real-world questions.

Expert practitioners

We’ve implemented Google Ads Strategies for the world's biggest brands. Learn the skills that we practice every day.

Real-world examples

We keep things relevant by using case studies and examples from real business scenarios.

Fresh content

We constantly update our content to reflect changes in Google Ads. If it's in the platform, it's in the course.

Comprehensive notes

Notes come with handy references and cheat sheets so that you won't be stuck once you've left the classroom.

Small class sizes

Classes are limited to 15 participants to ensure a rich and engaging experience.

Two-Part Program

Developed off the back of hundreds of successful Google Ads strategies, our 2-part training is delivered in 2.5-hour bite-sized sessions over 2 consecutive Wednesdays

Who is this course for? 
Marketers
Media Analysts
Media Specialist

Courses run weekly on Wednesday:
9:00 AM Eastern Time
2:00 PM Greenwich Mean Time
3:00 PM European Standard Time

Need to up-skill several members of your team?
In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

WEEK ONE
Google Ads - platform evolution and timeline
Intro to Google Ads, the future of digital measurement
What is PPC Advertising
Why Search Engine Marketing
What is Google Ads
How Does It Work
Google Ads platform
Common Terminology
Campaign Setup and Targeting
Measurement & Reporting
Optimizations
Learning Outcomes
Participants will walk away from the session knowing the fundamentals of Google Ads and how to navigate around the platform. We will explore the benefits and limitations, key features that will allow you to master and understand paid search advertising.
WEEK TWO
1. Evolution in Match Types
2. Value Based Bidding
3. Evolution of Account Structure
4. Privacy & Security
5. Cookieless Future
6. Consent Mode
Learning Outcomes
Participants will walk away from this session with a advanced knowledge of the platform, account structure best practice, big strategy expertise and custom report building knowledge. We will discuss how to refine and optimize campaigns to achieve business goals and understand privacy and security to ensure the safeguarding of sensitive information. Throughout the session, we will encourage interactive discussions, allowing attendees to address specific challenges and collaborate on effective solutions, fostering a comprehensive understanding of the Google Ads

About your trainer

I'm a Google Ads expert with over a decade of hands-on experience in crafting and implementing strategic Google Ads campaigns for renowned brands.

Having navigated the Google Ads landscape over the last 10 years, I've accumulated extensive expertise in leveraging this platform to optimize digital advertising efforts and enhance customer engagement.

I'm an advocate for Google Ads because I've witnessed its effectiveness firsthand. In straightforward terms, it stands out as the ultimate powerhouse in your digital marketing toolkit. While mastering it may pose some challenges, rest assured, it's certainly not an insurmountable feat.

Looking forward to having you join the course and delve deeper into the realm of Google Ads with me!

Google Analytics Certified Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Head of Performance Marketing

Previous attendees

Testimonials

Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive & Co transferred my Google Universal Analytics and GA4 data into BigQuery without any issues. I was kept in the loop every step of the way and all goals were accomplished on time.
David Costello
Adaptive has been great to work with. We hired them to help with our GTM account and insure that we are compliant with all laws. Brian and his team were very responsive and always gave great advice.
John C
Adaptive is top knotch and excellent at every service they provide. Not only are they experts in Google Analytics and Google Tag Manager but are invaluable in providing a full fledge strategy that made sense in the context of our business.
Stephen Mucciolo
We have been using the services of Adaptive for a year and a half now and couldn't be happier. As an Arts & Culture centre its essential to have consumer insights, Adaptive provides this for us without requiring us to build out a large internal team. Brian & his team are fantastic.
Tim Robertson
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
Adaptive & Co transferred my Google Universal Analytics and GA4 data into BigQuery without any issues. I was kept in the loop every step of the way and all goals were accomplished on time.
David Costello
Adaptive has been great to work with. We hired them to help with our GTM account and insure that we are compliant with all laws. Brian and his team were very responsive and always gave great advice.
John C
Adaptive is top knotch and excellent at every service they provide. Not only are they experts in Google Analytics and Google Tag Manager but are invaluable in providing a full fledge strategy that made sense in the context of our business.
Stephen Mucciolo
We have been using the services of Adaptive for a year and a half now and couldn't be happier. As an Arts & Culture centre its essential to have consumer insights, Adaptive provides this for us without requiring us to build out a large internal team. Brian & his team are fantastic.
Tim Robertson
Adaptive is a really great team! They worked quickly and had wonderful communication the entire time. It was clear that they knew what they were doing and our small team benefitted from their efficiency and understanding.
Frankie Burns
As an individual with a very in depth understanding of cyber intelligence and data acquisition, I am comfortable in recommending Adaptive to anyone in need of assistance with setting up complex data analysis via Google Analytics. They did a great job, and exceeded all of my expectations.
Thanks guys
Ryan Goldberg
Our experience as an Adaptive client has been amazing. Their technical knowledge and ease of understanding our issue has allowed us to make significant progress and upgrades to our client website data reporting.
Michael Gasser
We had an exceptional experience working with Adaptive & Co. I highly recommend reaching out to them for assistance with any problem you're having with GA4. They were very attentive and quick to resolve the issue we were having.
Amazing Spaces Storage Centers
Brian and his team have been of immense help to my company - they are definitely pros with analytics and have not only a great depth of understanding but the ability to work with people on a human level  - understanding their needs and guiding them through the wild west of understanding what data you can collect and what you might do with it, once you do collect it.
Mary O'Rourke
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Marie von Hafften
Brian and his team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions. Highly recommended!
Joe Lambert
As an individual with a very in depth understanding of cyber intelligence and data acquisition, I am comfortable in recommending Adaptive to anyone in need of assistance with setting up complex data analysis via Google Analytics. They did a great job, and exceeded all of my expectations.
Thanks guys
Ryan Goldberg
Our experience as an Adaptive client has been amazing. Their technical knowledge and ease of understanding our issue has allowed us to make significant progress and upgrades to our client website data reporting.
Michael Gasser
We had an exceptional experience working with Adaptive & Co. I highly recommend reaching out to them for assistance with any problem you're having with GA4. They were very attentive and quick to resolve the issue we were having.
Amazing Spaces Storage Centers
Brian and his team have been of immense help to my company - they are definitely pros with analytics and have not only a great depth of understanding but the ability to work with people on a human level  - understanding their needs and guiding them through the wild west of understanding what data you can collect and what you might do with it, once you do collect it.
Mary O'Rourke
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Marie von Hafften
Brian and his team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions. Highly recommended!
Joe Lambert

In-house training

Need to up-skill several members of your team? In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or online via Zoom. We will deliver in-house training - let us come to you!

Book your place - early bird

Price Per Person: 595

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