Predict what happens next - and act on it

Who will buy, who will leave, what each customer is worth, and what demand comes next. We build predictive models from your full customer and commercial record, deploy them to production, and feed them into the systems that act on them.

One team of data scientists, analytics engineers, and activation consultants, building in BigQuery, Snowflake, or Databricks. We validate every model on holdout data and document it before it goes into production.

Talk to a Data Science Consultant

Trusted by
global brands

Companies that use data to drive their marketing decisions see an average 26% increase in ROI

Predictions that change decisions

Commercial questions first

Propensity, churn, lifetime value, and demand forecasting are built against named decisions: who to target, who to retain, what to stock, and when.

Trained on the full record

Models learn from your commercial, marketing, and operational data joined in your warehouse, whereas platform-native predictions rely on a single platform's data.

Where decisions happen

Scores land as audiences on the ad platforms, as fields in the CRM, and as forecasts in the planning tools, so each prediction changes what is targeted, who is retained, and what is stocked.

Predictive Modeling Services

From the first commercial question to production-ready models.

Audit & Assessment

Discovery & Consultation

We work with your marketing, ecommerce, and commercial teams to identify which decisions a model would change, how each is made today, and the value of getting it right. Many teams arrive unsure whether prediction fits their business, and this stage answers that question with evidence. Teams agree on objectives, success criteria, and the owner of each decision, and document them.

DELIVERABLE

Business requirements, objectives & priorities

Data & Feature Audit

Our data scientists audit every source for historical depth, completeness, and signal across web, CRM, transactions, and operations. Most commercial models learn from twelve to twenty-four months of history; event frequency, seasonality, and the prediction horizon shift that window, and the audit states what yours supports. Gaps worth closing are costed against the model value they unlock.

DELIVERABLE

Data audit & feature assessment

Model Opportunity Assessment

Candidate models are scored on commercial value, data readiness, and time to production, and decision owners agree on a shortlist. Expected lift or forecast accuracy is estimated for each model before anything is built, and those estimates become the baseline against which every model is later judged. The register is reviewed with the decision owners before build begins.

DELIVERABLE

Ranked model register & impact estimates

Strategy & Implementation

Modeling Strategy & Roadmap

The roadmap commits to the shortlisted models, the sequence in which they are built, and the activation path for every output, from warehouse table to ad platform audience, CRM field, or planning input. Each phase names the decision it improves and the data work it depends on, so engineering, marketing, and finance work from a single plan, delivered by the team that wrote it.

DELIVERABLE

Modeling strategy & phased roadmap

Model Development

Every model is built in your warehouse, whether BigQuery, Snowflake, or Databricks, so training data never leaves your environment. We validate each model against holdout data, compare it to the assessment baseline, and walk through it with the people who will use its outputs. We document features, assumptions, and performance so each model can be audited, retrained, and handed over.

DELIVERABLE

Validated models & documentation

Deployment & Activation

We deploy models to production with scheduled scoring, and outputs flow to the ad platforms, the CRM, and the planning tools via governed feeds. We monitor each feed from the first run for volume, freshness, and failures, and we send alerts to your team and ours. We test activation end to end, so a propensity score becomes a live audience and a forecast becomes a planning input.

DELIVERABLE

Production deployment & activation feeds

Insights & Management

Model Performance & Lift

Performance is measured against the decision the model was built for: lift against a control group for targeting and retention models, and forecast error against actuals for demand and revenue. Results are reported each cycle with findings, expected impact, and the next improvement, and compared with the assessment baseline so leadership can see whether the estimate held.

DELIVERABLE

Performance analysis & strategic advice

Forecasting & Planning Cycles

Demand and revenue forecasts run on your planning calendar, with scenarios for budget, stock, and staffing decisions. Each period, forecast accuracy is tracked against actuals, with the drivers of any variance reported, and models are re-challenged as new data arrives, so accuracy improves cycle on cycle.

DELIVERABLE

Planning forecasts & accuracy tracking

Governance & Enablement

We establish the operating model for every model in production: retraining cadence, drift monitoring, versioning, and the approval path for changes. Training builds your team's capability to read, challenge, and extend the models, and an agreed SLA covers support and retraining, so predictions continue to support decisions long after the build.

DELIVERABLE

Model governance, training & support SLA

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

Data scientists who keep models earning in production: retraining, monitoring, and forecast accuracy managed under SLA - within a full team, foundations to activation.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!