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A clear map of your paid media operation: what is working, what is not, and what to do in what order. We audit the media and the measurement underneath it, across channels, audiences, and creative.
Our dedicated team of media and measurement consultants audits the whole operation, from platform settings to attribution, and hands back a prioritized plan with owners and effort assigned.
Trusted by
global brands
The audit stands on its own: every finding traces to evidence in the account, the tracking, or the data, and the recommendations hold whoever delivers them. Campaigns keep running while we work.
Tech stack, tracking, attribution, and data durability are audited alongside the media, because performance findings built on broken measurement are noise.
Findings become a 30-60-90 roadmap: quick wins first, foundations second, scale from day 61, each item with an owner and effort assigned.
We define primary and secondary objectives with your team: what the media investment exists to achieve, and how success will be judged. Business goals and media goals are aligned before anything is reviewed. Nothing in the audit is scored against a target your organization has not agreed.
Documented objectives & KPI framework
Business and media goals are reconciled wherever they diverge, and the stakeholders who own each are identified. The audit is scoped against what the organization is trying to achieve. Scope, channels, and access requirements are confirmed in writing before the review starts.
Goal alignment & audit scope
The KPI framework is set: the metrics that will judge each channel and campaign, at what level, over what window. Every audit finding is scored against this framework. Vanity metrics do not enter it - we are lazer-focused on commercial value.
Agreed KPI framework
Our media consultants review the strategy and every channel: performance against the KPI framework, return on investment, budget distribution, and where spend is working hardest. Underfunded winners and overfunded underperformers are both named.
Channel performance & ROI assessment
Your stack, tracking, attribution setup, and signal durability are reviewed by our measurement consultants. Findings state what the reported numbers can and cannot support, because every media recommendation downstream depends on that answer.
Measurement & durability findings
Audience strategy, targeting, and creative are reviewed against performance: which segments and messages carry the results, and where fatigue or overlap is costing efficiency. Creative volume and refresh rate are assessed against platform delivery requirements.
Audience & creative findings
Findings become opportunities, each mapped by impact and dependency: what it is worth, what must happen first, and what it touches. Nothing enters the plan without a value attached. Dependencies across measurement, media, and site work are made explicit.
Opportunity map with impact & dependencies
Opportunities are sequenced into a phased plan: days 1-30 quick wins, days 31-60 foundations, day 61 onward scale. The roadmap is walked through with your team and adjusted before sign-off.
30-60-90 phased roadmap
Every roadmap item is assigned an owner and an effort estimate, whether delivery sits with your team, your agency, or ours. The audit closes with a working session and a full handover.
Owner & effort assignments, handover session
Independent analysts who keep the audit honest year-round: spend, signals, and reporting reviewed continuously - backed by the full data team, measurement to activation.
Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.
Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.
Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.
The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.
Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.
Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.
Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.
Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).
We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.
We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.
A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.
Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.
Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.
As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!
Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.
We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.
Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.
The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.
From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.
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Get the expertise you need for a targeted, one-time project or a long-term strategic partnership.
The cornerstone of your digital intelligence program. We drive digital performance from a base of rock-solid analytics.
We turn marketing, product, and customer data into clear, actionable insights that drive smarter decisions and sustainable growth.
Armed with insights, we combine strategy, marketing activation, and optimization to drive effectiveness, efficiency, and scale.
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