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A clear map of your paid media operation: what is working, what is not, and what to do in what order. We audit the media and the measurement underneath it, across channels, audiences, and creative.
Our media and measurement consultants audit the entire operation, including Google, Meta, LinkedIn, programmatic, and retail media, and turn the findings into a prioritized plan we can action.
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Every finding traces to evidence in the account, the tracking, or the data, and the recommendations hold whoever delivers them accountable. It is the baseline to set before you raise spend or change agency.
We audit the tech stack, tracking, attribution, and data durability alongside the media, so every performance finding rests on numbers that have been verified first.
Findings become a 30-60-90 roadmap: quick wins first, foundations second, scale from day 61, with each item's value stated, its owner assigned, and effort assigned.
We agree on the scorecard before the audit begins. We align business and media objectives with your team, then define KPIs for each channel and campaign, along with the performance levels and time windows used to judge performance. Every finding is assessed against this framework, and because it is built on commercial value, the audit judges the media by what it exists to achieve.
Documented objectives & KPI framework
We map the campaign and ad-group structure, conversion actions, bidding strategies, and the automated campaign types in play, including Performance Max, Advantage+, and Demand Gen. We also record what each platform's automation is optimizing toward and which signals it uses. This shows where control sits with the platform and whether the signals it relies on are strong enough to support its decisions.
Account structure & automation baseline
We review budget distribution across channels and campaigns, pacing against plan, and the share of spend reaching audiences who would have converted anyway. Where the data supports it, we design geo or holdout tests so the roadmap can separate incremental return from reported return. Budget decisions in the plan rest on the former.
Budget review & incrementality test design
Every channel is evaluated using the same scorecard, which identifies the strongest performers and inefficient spend. Our media consultants review the strategy and each channel, including Google, Meta, LinkedIn, programmatic, and retail media, against the KPI framework: return on investment, budget distribution, campaign performance, and where spend works hardest. The report names underfunded winners and overfunded underperformers, with supporting evidence for each.
Channel performance & ROI assessment
Our measurement consultants review your stack, tracking, conversion setup, attribution model, and signal durability under consent and platform change, and state what each reported figure can and cannot support. Every media recommendation downstream depends on that answer, so this review is complete before the performance findings are written.
Measurement & durability findings
We review audience strategy, targeting, and creative against performance: which audiences and creative themes convert, where fatigue, overlap, or exclusion gaps are driving up costs, and how creative volume and refresh rate compare with each platform's delivery requirements. Findings arrive as a prioritized list your team can brief against.
Audience & creative findings
We turn findings into opportunities mapped by impact and dependency: what each is worth, what must happen first, and what it touches. Every item enters the plan with a value attached, and we make dependencies across measurement, media, and site work explicit, so the resulting roadmap is built on real constraints.
Opportunity map with impact & dependencies
We sequence the opportunities into days 1-30 quick wins, days 31-60 foundations, and day 61 onward scale, balancing value against effort and dependencies at each step. The roadmap is walked through with your team in a working session and adjusted before sign-off, so what you approve is the plan that gets delivered.
30-60-90 phased roadmap
We assign each roadmap item an owner and an effort estimate, regardless of whether delivery sits with your team, your agency, or ours, and set the review point to check progress. The audit closes with a working session and a full handover, so nothing in the plan is waiting on a decision about who does it.
Owner & effort assignments, handover session
Independent analysts who keep the audit honest year-round: spend, signals, and reporting reviewed continuously - backed by the full data team, measurement to activation.
Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.
Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.
Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.
The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.
Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.
Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.
Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.
Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).
We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.
We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.
A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.
Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.
Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.
As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!
Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.
We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.
Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.
The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.
From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.
Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!
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Take the first step by speaking to an expert.
Speak with a senior consultant to discuss your needs.
