it is not the strongest of the species that survives. It is the one that best adapts to a changing environment.
Organizations are experiencing unprecedented change. Digital technology is disrupting entire business models, and customer expectations are constantly evolving. The ability of organizations to harness and activate data and AI will determine who succeeds.
We are an analytics and performance marketing consultancy that specializes in delivering exceptional growth for smart, ambitious organizations. We harness data insights, artificial intelligence, and automation to make smarter decisions that drive more targeted and effective communication, enhance customer experiences, and deliver ambitious growth.
A seasoned team of strategic consultants and product specialists specializing in data, technology, and media activation.
We specialize in data consulting, business intelligence and performance marketing consulting and services. That's it.
With better data intelligence, clients outperform their competitors. Some of the world’s leading brands gain a competitive advantage through our data-driven approach.
With over 15 years of experience in analytics and technology, Brian founded Adaptive & Co to help organizations harness the power of data-driven decision-making. He specializes in developing comprehensive data strategies and activation programs, offering end-to-end expertise across the entire data and marketing lifecycle. Brian excels at uncovering actionable customer insights from complex datasets, transforming raw data into strategic advantages that drive meaningful business growth.
Snigdha delivers high-quality analytics solutions with meticulous attention to detail, ensuring client needs are met efficiently and effectively. She focuses on clear communication and continuous improvement processes that enhance overall client experience and satisfaction. Her analytical approach and commitment to excellence make her a trusted partner in developing data-driven solutions that generate meaningful business impact.
Rafeeqah brings 17 years of expertise in measurement and solution design, focusing on building durable data foundations that clients can trust. She specializes in privacy-compliant data governance structures, ensuring organizations maintain trusted, consented data while remaining compliant with evolving regulations. Her work enables clients to extract maximum value from measurement, reporting, and data activation initiatives through robust, scalable frameworks.
With over 12 years of digital marketing experience, Camila specializes in data-driven strategies using Google Analytics, Google Tag Manager, Looker, and BigQuery. Fully certified across Google's measurement ecosystem, she brings deep expertise in analytics implementation and optimization. Camila collaborates closely with clients to design and implement customized data strategies that enhance both business performance and marketing effectiveness.
With over 11 years of experience, Esti develops comprehensive paid media strategies tailored to specific business objectives across Google Ads, Bing Ads, and social media platforms. She thrives in dynamic environments that prioritize data-driven decision-making and continuous optimization. Esti's expertise in performance marketing delivers measurable outcomes that drive client success and sustainable growth.
Certified across Google's analytics and privacy ecosystem, Kayla combines technical expertise with a passion for data-driven solutions. She works with clients to define and implement comprehensive measurement and data strategies that optimize business and marketing performance. Her analytical mindset, attention to detail, and dedication to continuous learning enable her to deliver innovative solutions that drive sustainable growth.
Amit brings over six years of focused experience in Technical Analytics Engineering. He specializes in deep data tracking implementation and marketing performance optimization, leveraging tools like Google Tag Manager and Google Analytics. Amit transforms raw data into meaningful insights by implementing precise tracking solutions, ensuring every client campaign is supported by actionable data to drive smarter decisions.
Jan brings two years of project management experience focused on ensuring clear communication and aligned expectations between clients and internal teams. He is consistently driven to grow and improve, bringing strategic planning and implementation expertise to every engagement. Jan specializes in building and executing strategies that increase effectiveness and deliver superior client outcomes.
Nikita brings seven years of digital marketing experience focused on effective account management, client satisfaction, and successful campaign execution. She excels at understanding the bigger picture for clients while appreciating the collaborative approach necessary for digital marketing success. Her strategic perspective and relationship management skills ensure clients achieve their marketing objectives through data-driven campaigns.
With over eight years of digital marketing experience, Faranaaz specializes in performance marketing for e-commerce and lead generation clients. She brings in-depth expertise across Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn platforms, along with advanced Google Analytics proficiency. Fully certified across multiple Google advertising platforms, Faranaaz crafts strategic digital marketing campaigns that deliver measurable results and drive client success.
Oleksii brings five years of specialized SEO experience, helping clients increase organic traffic while identifying and resolving technical issues before they impact performance. His combination of technical expertise and marketing insight enables clients to develop comprehensive SEO strategies that enhance revenue generation. Oleksii excels at multitasking, rapidly absorbing new information, and providing strategic support across multiple client initiatives.
With nine years of experience, Chandrakant specializes in data tracking and analytics process optimization using Google Tag Manager and Google Analytics. He ensures accurate and efficient data collection, providing valuable insights that enable data-driven decision-making. Chandrakant finds fulfillment in witnessing the tangible impact of data-driven decisions on client success and business growth.
Sandeep is a self-motivated professional with over nine years of experience in analytics, software engineering, and development. As a Senior Analytics Engineer, he manages multiple analytics projects across diverse time zones while driving impactful business decisions through data insights. With hands-on expertise in Adobe Analytics, Google Analytics, Firebase, Tealium, and Segment, Sandeep tackles complex, cross-functional projects that deliver meaningful results.
Charu has seven years of experience and has worked with clients in e-commerce, media and entertainment, telecommunications, and more. She provides documentation such as solution design references, measurement plans, technical specifications, and testing documents to ensure that clients can complete their implementation processes smoothly. Charu’s favorite part of working at Adaptive & Co is learning new skills, which she finds both fulfilling and exciting, and she loves the opportunity for constant growth.
Kunal brings four years of experience helping clients optimize their digital setups to better understand user behavior and customer journeys. This insight enables clients to make informed marketing decisions that drive greater revenue generation. He enjoys the investigative aspects of identifying discrepancies and optimizing analytics implementations. Kunal appreciates how digital analytics combines analytical thinking, technical development, and strategic marketing.
Mahewash is a data science and machine learning expert with a Master's degree in Data Analytics. She collaborates with teams to design, develop, and operationalize advanced analytics solutions for predictive modeling and data activation. Her expertise spans propensity modeling, predictive analytics, and marketing mix modeling, enabling clients to leverage artificial intelligence for competitive advantage
Yusuf brings deep expertise in the entire analytics lifecycle, transforming complex digital marketing data into clear, statistically validated strategies. He specializes in funnel analysis and experimentation, leveraging BigQuery and GA4 to uncover deep event-based insights. Yusuf employs custom statistical protocols to ensure every insight is actionable, directly guaranteeing client ROI and measurable business growth.
Ismaeel brings over 12 years of expertise in data architecture and Business Intelligence engineering. He specializes in designing reliable, scalable data warehouse solutions and ETL processes, primarily within the Google Cloud Platform. Ismaeel implements robust data governance frameworks to turn complex structures into clear reporting pipelines that support real-time, performance-driven client strategies.
Anna brings 18 years of media agency experience and seven years of finance expertise to her leadership role at Adaptive & Co. She oversees business operations and internal systems optimization, ensuring the company continues to mature and scale effectively. Anna is passionate about fostering collaboration between teams and clients, creating an environment where ambitious goals are consistently achieved through strategic planning and exceptional service delivery.
Lara leverages a decade of experience to help clients identify high-impact growth opportunities and optimize performance across their organizations. She specializes in complex problem-solving and strategic analysis, pinpointing areas for improvement that drive measurable results. Lara empowers clients to make informed, data-driven decisions that accelerate strategic growth and competitive advantage.
