According to Darwin’s Origin of the Species,

it is not the strongest of the species that survives. It is the one that best adapts to a changing environment.

Organizations are facing unprecedented change. Digital is disrupting entire business models, and customer expectations are evolving constantly. Data and how well organizations harness and activate data will determine who succeeds.

We are an analytics and performance marketing consultancy that delivers superior growth for smart and ambitious organizations. We leverage data insights to power smarter decisions, deliver more targeted and better communications, enhance customer experiences, and drive ambitious growth.

online marketing strategy

From data intelligence to marketing activation

Practice Leads

  • Brian Maher
    Strategy & Data Intelligence

    Brian is an analytics and technology expert with over ten years of experience delivering data activation programs. With hands-on experience across the entire digital journey, he knows to focus on the metrics that matter.

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  • Caue Bertolino dos Santos
    Analytics & Measurement

    An expert in technology and data analytics. Applying his deep technical expertise, Caue enjoys nothing more than combining insights from data to deliver maximum performance. Caue leads the Data & Analytics Engineering.

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  • Brian O'Callaghan
    Activation & Optimization

    Industry expert with senior experience across global marketing brands. He utilises that experience to support our clients' growth strategies and help them take advantage of data insights.

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  • Lara Holloway
    Solutions Design

    Solutions Architect and responsible for the audit, assessment and solution design of solutions across GA, BigQuery & Data Activation. Lara oversees the analysis team, who uncover game-changing insights that drive growth.

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  • Mahewash Abdi

    Data science and machine learning practice lead, working with the broader team to design, develop and operationalize advanced analytics  to predict and activate data, from a propensity to predictive and marketing mix modelling.

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  • Kendal Quicke
    Project Delivery

    Works across the entire project lifecycle, from data analysis, solution design, implementation and data activation delivery. She uses her vast experience to assemble, coordinate and manage the team to deliver world-class solutions.

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  • Alex Solodukha

    In-depth knowledge and experience across technical SEO, on-site, on-page optimisation, off-site and keyword research. His technological know-how and marketing awareness help our clients build SEO strategies that increase revenue.

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  • Shane Burke
    Conversion Rate Optimization

    Insights-driven marketer with a deep understanding of user experience principles and performance design. His experience spans performance marketing, analysis, media optimisation, UX & Conversion Optimization.

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  • Esti Wright

    Her craft is founded on clients’ marketing and business needs. She defines measurable goals based on these needs, and she beats these with carefully considered digital marketing strategies grounded in data and insights.

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