Tealium Consulting Experts

Clean, consented data in every platform you report on, collected once through Tealium. Our Tealium Certified Consultants audit, design, implement, and manage Tealium iQ, EventStream, and AudienceStream, with built-in cookie consent and server-side collection.

Start with a comprehensive audit and assessment of your Tealium environment, covering the data layer, tags, load rules, consent, server-side streams, and the analytics and media platforms they feed.

Talk to a Senior Tealium Expert

Trusted by
global brands

Tealium connects to 1,300+ pre-built integrations across tags, server-side connectors, and warehouses.

One collection layer, every platform served

Tealium audits

Reporting your teams can rely on, built on a Tealium data layer we specify and validate. We audit iQ, EventStream, and the data layer behind them, then fix the accuracy, performance, and consent issues we find.

Privacy by design

Consent is enforced before any tag fires, across every market you operate in. Our consultants integrate OneTrust, Didomi, Usercentrics, and Tealium Consent Manager with iQ and EventStream, and we keep PII and PHI out of the browser with server-side collection.

Deploy it once or keep it dependable

A one-off project or a fully managed Tealium service, whichever your team needs. Under an SLA, we provide consulting, optimization, monitoring, and response management, so when a tag or stream breaks, we fix it.

Tealium Services

A complete Tealium consulting service, from audit and data layer design to EventStream, AudienceStream, and managed SLAs.

Audit & Assessment

Tealium Audit

A clear picture of what your Tealium setup collects, where it is wrong, and what to fix first. We audit your iQ profiles, tags, load rules, extensions, and EventStream configuration against the metrics your analytics and media measurement rely on. We check every event, both upstream in the data layer and downstream in GA4, Adobe Analytics, Mixpanel, and your ad platforms, and we document each issue with its fix and priority.

DELIVERABLE

Audit report + prioritized remediation roadmap

Technical Data Layer Audit

A data layer specification your engineers can build to and your reporting can trust. We audit your universal data layer (UDO) and the data mapping behind each tag, and document naming, structure, and required values for every event across web and mobile. Our consultants deliver the findings as a technical specification with code samples, so the same event arrives the same way on every downstream platform.

DELIVERABLE

Technical audit + dataLayer assessment

Cookie Consent & Privacy Audit

Consent your privacy team can approve in the United States, the European Union, the UK, and every market you trade in. We audit your CMP integration, load rules, and Tealium Consent Manager settings against current cookie consent requirements, and we test that tags requiring consent do not fire without it. We work with OneTrust, Didomi, Usercentrics, Cookiebot, and TrustArc, and we deliver a remediation plan with each fix prioritized.

DELIVERABLE

Consent audit & remediation plan

Design & Implementation

Strategy & Specification

A Tealium design your marketing, product, and engineering teams can approve before anything is built. We design the iQ profile and library structure, the data layer, the EventStream sources and connectors, and the consent model, and we write the technical specification for your engineers, including code samples for each implementation. Our consultants cover client-side, server-side, and mobile SDK collection in a single design.

DELIVERABLE

Tealium strategy & technical specifications

Tealium Implementation

Tealium live on every property, with every event validated and documented. We configure iQ, implement the data layer with your engineers, build the EventStream streams and connectors, and integrate the mobile SDKs for iOS and Android. We run quality assurance upstream in the data layer and downstream across your analytics, marketing, and media platforms, and we hand your team the build documentation.

DELIVERABLE

Complete end-to-end implementation

Tag Manager Migration

A move between GTM and Tealium, or from Adobe Launch to Tealium, with your reporting uninterrupted throughout. We map every tag, trigger, and variable in the source system to its Tealium equivalent, build and test the new profile in parallel, and cut over on an agreed date with both systems reconciled. Our consultants run GTM as well as Tealium, so we can advise on which platform fits your setup.

DELIVERABLE

Migration plan, parallel build, reconciled cutover

Optimization & Management

EventStream & Conversion APIs

Media platforms optimize using complete, consented first-party signals from your server. We build EventStream connectors for the Meta Conversions API, Google Enhanced Conversions, TikTok Events API, and LinkedIn, and route validated events to BigQuery, Snowflake, or Databricks for your BI and AI teams. We validate every destination against browser data and report the match rate to your media team.

DELIVERABLE

Server-side streams, CAPI connectors & validation

AudienceStream & Activation

Audiences your marketing teams can activate the moment a customer qualifies, built on identity your data team can defend. We configure AudienceStream identity resolution, enrichment rules, and audiences, and connect them to your email, advertising, and personalization platforms. Our consultants document every rule and attribute, so segments can be audited and extended by your team.

DELIVERABLE

Identity model, audiences & activation rules

Managed Service & SLAs

Tealium kept accurate, performant, and compliant every month, by the engineers who built it. Under an SLA, we manage changes, run monitoring and response, optimize load rules and tag performance, and handle new vendors, consent updates, and platform releases. Our fractional analytics team service gives you a consistent, long-term partnership as your use of Tealium grows.

DELIVERABLE

Fully managed service with enterprise SLAs

Request a Tealium Healthcheck

A fractional data team turns expertise into ongoing capability.

Tealium iQ, EventStream, and AudienceStream run under SLA by the consultants who built them, one team covering measurement through intelligence and activation.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!