Turn more Shopify traffic into revenue.

Increase revenue from the traffic your Shopify store already has. We verify your measurement first, identify where shoppers drop out, and run experiments on product pages, the cart, and checkout that the evidence supports.

As a Shopify Partner, our CRO consultants, analysts, and UX researchers run one optimization program across Shopify and Shopify Plus stores. We measure each experiment's lift against verified Shopify order data and report it as estimated incremental revenue.

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global brands

Revenue: Every experiment's lift measured on verified Shopify orders and reported as estimated incremental revenue.

Why Shopify brands choose Adaptive

Measurement before testing

Your experiments start from numbers your team can check against Shopify orders. We verify Shopify Pixels, checkout events, server-side tracking, and consent before any test is designed, so every test starts from a verified baseline of orders, conversions, and revenue.

Testing built around your traffic

Your roadmap includes only tests your store has the traffic to validate. We assess order volume, traffic, and the expected effect size before setting sample sizes and run times, and we rank opportunities by the revenue they could recover.

Results measured in revenue

You see what every experiment did for the business, including those that failed. We measure each test against verified orders and conversion value, report the lift as estimated incremental revenue, and record what each result showed for the next cycle.

Shopify CRO Services

Audit, experimentation, and optimization run as one program across your Shopify store.

Audit & Research

Measurement Verification

You start with a measurement baseline you can trust. Our analysts verify your Shopify tracking end to end: checkout events, Shopify Pixels, server-side tagging, consent, and the order and revenue values reaching your analytics and ad platforms. We fix the tracking issues we can during the audit and document the rest before any experiment is designed.

DELIVERABLE

Verified Shopify measurement & fix list

Funnel Analysis & Shopper Research

You see where your store loses revenue and why shoppers leave at those points. We analyze the path from the landing page through the product page, cart, and checkout, and quantify the drop at each step by device and traffic source. Our UX researchers review session recordings, heatmaps, surveys, product reviews, and support tickets for the pages with the largest drop. We size each loss by the revenue it could recover.

DELIVERABLE

Funnel analysis, research findings & sized losses

Mobile & Site Speed Review

You learn which speed and mobile issues are costing you orders, with evidence for each. We review page speed, mobile usability, theme performance, and the apps and scripts that slow your store, and we rank the fixes by the conversions they affect. Fixes that need testing go on the roadmap; the rest go straight to your fix list.

DELIVERABLE

Speed & mobile findings & fix list

Prioritize & Experiment

Hypotheses & Test Build

Your tests are scored, specified, built, and checked before anything goes live. We write each research finding as a hypothesis, specify the metric it should move, and score it on evidence, revenue impact, and effort. We build the variants for the top-ranked tests in your testing tool, including Optimizely, VWO, Convert, GrowthBook, Shoplift, Intelligems, and Visually, or as a Shopify theme change, and QA each one on desktop and mobile before launch.

DELIVERABLE

Scored hypotheses, built tests & QA

Product Page & Collection Testing

You turn more product views into completed orders. We test the elements identified by the research on collection and product pages: imagery and video, pricing and offer presentation, variant selection, reviews and trust content, and the order of information. Each test has a hypothesis, success metric, and sample size set before launch, and we report results by segment.

DELIVERABLE

Product & collection page test results

Cart & Checkout Optimization

You recover orders lost between cart and payment. We test cart layout, shipping and delivery messaging, discount and upsell placement, express payment options, and the checkout changes your Shopify plan allows, including Checkout Extensibility on Shopify Plus. We measure each change against completed orders in Shopify.

DELIVERABLE

Cart & checkout optimization results

Learn & Optimize

Analysis & Reporting

You know what worked, what did not, and what runs next. We analyze each test for significance and by segment, confirm winners, and record losers and what they showed. Each cycle reports the measured lift as estimated incremental revenue, along with tests run and win rate, and closes with the next prioritized roadmap.

DELIVERABLE

Program reporting & next roadmap

Winner Rollout

Your confirmed winners remain live after the test closes. We implement each winning variant in your Shopify theme or checkout, QA the permanent change on desktop and mobile, and review orders once it is live for all shoppers. We update your fix list and learning log so the next cycle starts from the store as it is now.

DELIVERABLE

Implemented winners & updated learning log

Personalization & Customer Experience

You give returning customers and high-value segments the experience that converts them. When segments respond differently to a test, we run the winning variant as a targeted experience with a holdout group, so each segment proves its own incremental lift. We add personalization only where the results support it.

DELIVERABLE

Personalization design & measurement

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

CRO, measurement, and paid media specialists working as one team on your Shopify store, covering tracking, testing, and acquisition.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!