Paid media that optimizes on your HubSpot pipeline

Your HubSpot lifecycle stages become the conversions that Google, Meta, LinkedIn and Microsoft optimize for, the audiences your campaigns target, and the revenue against which every campaign is measured. We build the connection, run your media on it, and report the results.

One team builds the HubSpot connection and runs the campaigns on it, so the people optimizing your media work from the same pipeline data you do.

Talk to a Senior Hubspot Consultant

Trusted by
global brands

31% more leads and 12% lower cost per lead within 90 days; HubSpot Analysis Survey, 2024, among 1,262 B2B & B2C marketing professionals.

Why companies choose Adaptive for HubSpot

Media optimized on revenue

Your campaigns bid for leads that become pipeline and revenue because each platform receives the HubSpot stages it supports as conversions. We send them server-side, with consent applied.

Audiences from your own CRM

Your campaigns reach open deals, lapsed leads and existing customers, built from HubSpot lists we sync to Google, Meta and LinkedIn. We suppress the contacts you have already won.

Reporting judged on closed revenue

Your spend is measured against HubSpot deals and revenue, not form fills. We join HubSpot, GA4 and platform cost data in your warehouse and report it in Power BI, Tableau or Data Studio.

Hubspot Services

One team connects HubSpot to your media platforms and your reporting, runs the campaigns on it and keeps the connection working.

Audit & Connection

HubSpot & Measurement Audit

You get a clear account of what HubSpot records today, where it disagrees with GA4 and the ad platforms, and what the connection needs before it carries revenue. We audit lifecycle stage definitions, form, meeting and chat tracking, the HubSpot tracking code and UTM setup, consent, and the properties your sales team actually fills in.

DELIVERABLE

Audit report with a prioritized fix list.

Lifecycle & Conversion Design

Every platform optimizes from the same definition of a good lead, which we agree with sales and marketing before anything is sent. We define which HubSpot stages count as conversions, the value each one carries, how long after the click each one counts, and who owns each definition. We document it so a new hire or a new agency can read it.

DELIVERABLE

Conversion and value map definition.

Tracking & Consent Setup

Your HubSpot forms, meetings and chat capture the click ID and consent choice with every submission, so later stages can be matched back to the ad that started them. We configure GTM, server-side GTM and the HubSpot tracking code, capture GCLID and platform click IDs where consent allows, and align the HubSpot cookie banner with your consent platform.

DELIVERABLE

Working tracking with a validated test log.

Signal & Audiences

Offline & Enhanced Conversions

Your campaigns on Google, Meta, LinkedIn and Microsoft bid for the leads that become qualified leads, opportunities and closed deals, because the stages each platform supports reach it as conversions with values attached. We send them through HubSpot's native integrations, server-side GTM or each platform's Conversion API, whichever gives the best match for that platform. We then validate match rates after launch.

DELIVERABLE

Live offline conversion feeds with a match-rate

First-Party Audiences

Your campaigns reach the contacts that matter: open deals that stalled, customers due for renewal, lapsed leads, and lookalikes built from closed-won accounts. We sync HubSpot active lists to Customer Match, Meta Custom Audiences and LinkedIn Matched Audiences, keep them refreshed, and suppress existing customers from acquisition spend.

DELIVERABLE

Audience plan and live synced lists.

Lead Scoring & Quality Reporting

Marketing and sales work from the same lead score. We build HubSpot scoring from the properties that predict closed revenue. We then report which campaigns, keywords and creative produce the leads that sales define as high quality and workable.

DELIVERABLE

Scoring model and lead quality report.

Media & Reporting

Paid Search & Social Management

Your budget moves to the campaigns, keywords and audiences that generate opportunities, because our senior specialists analyze your HubSpot pipeline alongside platform data. We run Google, Microsoft, Meta and LinkedIn. We reduce spend on sources whose leads do not reach the qualified pipeline. We run the testing program on creative you or your partner studios produce. We report every month against pipeline and revenue.

DELIVERABLE

Performance report against pipeline and revenue.

Revenue Attribution & Reporting

Every campaign, ad group and search term is reported against HubSpot deals and revenue in one place. We join HubSpot, GA4 and platform costs in your warehouse, whether in BigQuery or the one you already run. We model the attribution your team agrees on. We build the reporting in Power BI, Tableau or Data Studio.

DELIVERABLE

Revenue attribution report and definitions.

Managed Service

The connection continues to work after launch. Under an SLA, we monitor the conversion feeds, audience syncs and tracking, and fix any issues. We update the definitions as your sales process changes. You receive a monthly summary of what we fixed and what changed.

DELIVERABLE

SLA with monitoring and active management.

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

The team that builds your Hubspot pipelines can run them: enhanced conversions, platform integrations, and consent under SLA.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

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Senior Manager, Digital Insights & Analytics

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Sr. Director, Digital Engagement Marketing

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Director of Strategy

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Hampton Stephens

VP of Product

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Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

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Marketing Director

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Senior Vice President Development

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Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

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Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

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Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

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Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

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Digital Properties Manager

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Director of Insights

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Director of Technology

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Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

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Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

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Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!