Conversion APIs that give every platform complete signal

Paid media performance is built on better conversion signals. We implement the Meta, TikTok, LinkedIn, Microsoft, Reddit, and ChatGPT conversion APIs from your server, deduplicate each against its browser signal, and report the coverage gained.

Media consultants and data engineers as one team: the team who run the campaigns working alomngside the people who build the tracking, conversion, and consent infrastructure that underpins them.

Talk to a Conversion API Expert

Trusted by
global brands

Advertisers with a Conversions API set-up for web events see an average 17.8% lower cost per result than those without, according to Meta.

Better media performance starts with better signals

One implementation

Implementation that gives every platform complete conversion data for every platform, covering Meta, TikTok, LinkedIn, Microsoft, Reddit, and ChatGPT, including parameters and deduplication keys that a one-click setup does not support.

Deduplicated and matched

Each event is sent once and matched effectively. We deduplicate browser and server events by event ID and hash identifiers, send them only where consent allows, and track match quality per platform.

Reported against a baseline

Your media team sees what the integration has changed. We report coverage and event match quality against the pre-launch baseline, so you know what each account now learns from and how it impacts performance.

Conversion API Services

When every platform receives complete, deduplicated, consented conversions, its optimization improves, and so does your return.

Audit and Infrastructure

Signal Audit & Baseline

You get a documented view of what each platform receives today and what it is missing. Our Measurement Health Check connects to your tag management and analytics APIs, tests the live site, and audits pixel coverage, event parameters, identifier availability, and consent handling per platform. It then benchmarks event match quality before any change is made. The Check sets the baseline for all subsequent results and the build order for the integrations.

DELIVERABLE

Per-platform signal audit & baseline report

Server-Side Tagging

You control exactly what each platform receives, from a single first-party collection endpoint. We deploy server-side Google Tag Manager in your Google Cloud or ours, route events through it, and configure the Meta, TikTok, LinkedIn, Microsoft, Reddit, and ChatGPT API tags with the parameters each platform requires, or use Meta's Signals Gateway where it fits. We document the setup so it is not tied to any one vendor.

DELIVERABLE

Server-side infrastructure & documentation

Consent Integration

Consent is applied to every platform call. We align each conversion API with your consent platform and Consent Mode states, so events, identifiers, and data-processing flags, such as Meta's Limited Data Use, are sent only where consent permits and regional rules apply. We document the configuration and handle consent policy changes as configuration changes under the SLA, so a policy update does not create a gap in any platform's data.

DELIVERABLE

Consent configuration per platform & doc

Implementation and Match Quality

Event Deduplication

Every conversion is counted only once. We send browser and server events with a shared event ID and verify deduplication in each platform's diagnostics, so reported conversions remain accurate and bidding learns from accurate counts. We check event parameters, currency, and value against your commerce or CRM source before go-live, and prove deduplication in test events first, where a platform offers them.

DELIVERABLE

Deduplicated conversion APIs, verified per platform

Identifier Enrichment & Match Quality

Match quality improves with the identifiers your users have consented to share. We hash email, phone, and address where consent allows, add platform click identifiers, external IDs, and browser identifiers, and raise each platform's event match quality score above the baseline. We document the identifier set per event so a form or CRM change does not drop a match unnoticed, and report match quality per platform each month.

DELIVERABLE

Identifier mapping & match quality report

Offline & Value Events

Platform bidding learns from closed deals and customer value. We send offline conversions, lead stages, margin, and lifetime value through the conversion APIs on schedule, so Advantage+, Smart+, and the LinkedIn, Microsoft, Reddit, and ChatGPT bidding products optimize for the outcomes you set. We monitor import health so failures are flagged before a day's worth of bidding data is lost, and we document the mapping from CRM stage to platform event.

DELIVERABLE

Offline and value event pipelines & schedules

Monitoring and Reporting

Daily Monitoring & Alerting

The integrations remain healthy after launch. Our monitoring runs daily: event volume, deduplication rate, match quality, and consent state per platform, alongside warehouse anomaly detection. If something breaks, we fix it and report the media spend saved by the fix. We review each platform's diagnostics alongside our own.

DELIVERABLE

Daily monitoring, alerting & SLA

Coverage & Match Quality Reporting

Every month, you see what the integration has changed. We report coverage, event match quality, and attributed conversions per platform against the pre-launch baseline, in a single view shared by the media and engineering teams, so both teams work from the same numbers. Where a platform offers lift studies, we design and read them, and report incremental conversions alongside attributed ones, so you can tell the two apart.

DELIVERABLE

Monthly coverage & match quality report

Handover & Ongoing Support

Your team can run and extend the server-side infrastructure. We hand over documented event schemas, tag configurations, and runbooks, train your team on the stack, and keep the integrations current as platform API versions, parameters, and consent requirements change, all under the same SLA. We stage the handover so your team takes ownership at its own pace, with Adaptive available as a fractional resource.

DELIVERABLE

Runbooks, training & SLA support

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

The team that builds your conversion APIs can run them: server-side tagging, platform integrations, and consent under SLA.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!