ChatGPT Ads management built on better measurement

You can reach customers in ChatGPT while they research, compare, and decide what to buy. We plan, launch, and manage your ChatGPT Ads alongside your search and social campaigns. We track conversions in the browser and from your server, so you can see what the channel returns in revenue next to your other media.

Our media consultants and data engineers work as one team on your campaigns, your tracking, and your reporting.

Speak with a ChatGPT Ads Expert

Trusted by
global brands

ChatGPT reaches 1.2 billion people each week, according to OpenAI. Ads appear for users on the Free and Go plans.

A new channel managed with the rest of your media

Performance built on measurement

You get a more complete count of sales and leads from ChatGPT Ads. We track each conversion in the browser with the OpenAI Pixel and from your server with the Conversions API, and we count each one once.

Optimized for sales and leads

Your campaigns can optimize for purchases or leads as well as clicks. We set up the standard conversion event that OpenAI optimizes for. We also send order values and CRM lead stages for your reporting.

One report for every channel

You see ChatGPT Ads next to Google, Microsoft, and Meta in one report. We show each platform's own numbers beside your analytics and sales data, so you compare channels on one independent set of figures.

ChatGPT Ads Services

You get client and server-side tracking, campaign management, and reporting for ChatGPT Ads from one team.

Measurement & Tracking

Client-Side Tracking

You see every conversion the browser can record from a ChatGPT Ads click. We install the OpenAI Pixel through Google Tag Manager and map your purchase, lead, and sign-up events to OpenAI's standard events. We pass the order value, currency, and consented customer details with each event. We test every event in Ads Manager and provide you with the event map so your team can maintain it.

DELIVERABLE

Pixel setup, event map & validation

Server-Side Tracking

You keep the conversions that browsers and ad blockers prevent the pixel from recording. We send every conversion from your server to the OpenAI Conversions API via server-side Tag Manager. We capture OpenAI click and browser references and pass them with each server event. We assign the same event ID to browser and server events, so OpenAI counts each conversion once. We also send offline sales and CRM lead stages up to seven days after each event.

DELIVERABLE

Conversions API setup, deduplicated & validated

Consent & Signal Quality

Your tracking respects visitor consent and provides OpenAI with enough data to match each conversion. We connect the Pixel and Conversions API to your consent platform so we send events only when consent is given. We ensure that emails, phone numbers, and names are hashed before they reach OpenAI. We check the Event Quality Score in Ads Manager and compare event counts with your records each month. If tracking breaks, we fix it.

DELIVERABLE

Consent setup, quality checks & fixes

Strategy & Launch

Channel Strategy & Test Plan

You start with a clear case for where ChatGPT Ads fit alongside your search and social campaigns. We identify the customer needs and questions your products answer, using your search data and ChatGPT results from our LLM Readiness Framework. We turn them into the context hints we test. We agree on the objective, budget, and success criteria with your commercial team, and we provide you with the plan in writing for sign-off.

DELIVERABLE

Channel strategy, test plan & criteria

Account & Campaign Build

Your campaigns launch in an Ads Manager account you own. We guide you through account creation and business verification, then build the campaigns, ad groups, and context hints as invited users. We set geo-targeting, audiences, negative phrases, and CPM, CPC, or conversion bidding to match the plan. We review OpenAI's ad policies for your category to identify any policy issues early. We test tracking and campaigns together, then launch.

DELIVERABLE

Account, campaigns & targeting, built

Ad Copy & Landing Pages

You get ads written for the questions your customers ask ChatGPT. We write headlines and descriptions for each context hint and test the variants against each other. We decide with you whether to keep OpenAI's creative enhancements on, since that setting lets OpenAI rewrite your ads. We review each landing page for message match and speed, so the click lands on a page that answers the same question.

DELIVERABLE

Ad copy, variants & landing page review

Optimization & Reporting

Management & Optimization

Your budget goes to the topics and ads that produce revenue. We manage bids, budgets, pacing, context hints, negative phrases, and ad tests on a set cadence. When tracking has recorded enough conversions, we launch new conversion campaigns using a standard event, such as a purchase or a lead. We document every change and the objective it serves. We review each OpenAI platform update and explain what it means for your account.

DELIVERABLE

Ongoing management & change log

Cross-Channel Reporting

You see ChatGPT Ads alongside Google, Microsoft, and Meta in the report you already use. We add ChatGPT Ads spend and conversions to your existing dashboard and tag every click so your analytics identifies it. We show each platform's reported results alongside your analytics and sales data, since each platform attributes conversions differently. We close each report with our recommendations and the impact we expect from each.

DELIVERABLE

Cross-channel report & recommendations

Incrementality Testing

Your finance team gets an estimate of the sales and leads ChatGPT Ads added. Where your spend and market coverage allow, we design geo tests comparing markets with ads on to markets with ads off. We agree on the method and success measure with them first, so they accept the result. We report the lift and return in the terms your board uses, and we recommend whether to raise, keep, or cut the budget.

DELIVERABLE

Test design, results & budget advice

Schedule a Discovery Call

A fractional data team turns expertise into ongoing capability.

One senior team sets up and runs your ChatGPT Ads tracking, campaigns, and reporting under one SLA, connected to our wider intelligence and activation expertise.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

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Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

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Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

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Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

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Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

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Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!