Firebase Analytics Experts

We build the Firebase and GA4 measurement behind your iOS and Android apps: event architecture, SDK implementation, iOS and consent configuration, and the BigQuery reporting your product and marketing teams work from.

A Google Certified Firebase App Partner with 30+ certified consultants and ten years implementing Google Analytics across web and apps. One senior team of analytics engineers and consultants, delivered with your app developers.

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Trusted by
global brands

Companies that use data to drive their marketing decisions see an average 26% increase in ROI

Better data means better decisions

One property, web and app

GA4 app streams sit beside your web streams in one property, so a journey that starts on a landing page and finishes in the app reads as one user, and an audience or funnel defined once serves both.

Durable on iOS

On-device conversion measurement, SKAdNetwork conversion value schemas, and modeled reporting are configured together, so iOS measurement stays complete after App Tracking Transparency and install counts reconcile across sources.

Consented by design

Consent mode v2 is wired into the Firebase SDK and your consent platform, so collection follows each user's choice on every platform and Google models the conversions that consent permits.

Firebase & App Analytics

From a Firebase and GA4 audit through implementation, iOS, and consent, to the BigQuery reporting and platform connections.

Audit & Architecture

App Measurement Audit

We audit everything that shapes what your app reports: the Firebase project and its GA4 app streams, SDK versions on iOS and Android, automatic and custom events, user properties, consent signals, data retention, and the links to Google Ads and BigQuery. Events are validated in DebugView and against a control build, so each finding is recorded with the reports, audiences, and campaigns it affects, and ranked by severity, impact, and effort.

DELIVERABLE

App measurement findings and remediation plan

Event Architecture

A measurement plan your product, marketing, and analytics teams share: the events and parameters that matter in the app, named to match your web property so cross-platform reporting works without translation, with user properties, key events, and conversion values defined once. Every event carries the decision it supports, so nothing is tracked that no one will read.

DELIVERABLE

Measurement plan and event dictionary

Developer Specification

A tracking specification written for the engineers who will ship it: iOS, Android, React Native, and Flutter, with the SDK calls, parameters, and consent hooks for each event, plus the validation steps for every release. Our consultants work alongside your app team through implementation and QA, so measurement ships with the app rather than after it.

DELIVERABLE

Engineering-ready tracking specification

Implementation & iOS

Firebase & GTM Implementation

Our engineers implement the Google Analytics for Firebase SDK and, where tag control is needed, Google Tag Manager for Firebase, so tracking changes ship without an app release. Each event is validated in DebugView and Realtime, checked against the specification, and signed off before go-live, with test cases documented so future releases are verified the same way.

DELIVERABLE

Validated SDK and GTM implementation

iOS & Android Measurement

iOS measurement configured the way Google now recommends: the Firebase SDK at the current minimum version, on-device conversion measurement, and first-party signals where the app has sign-in data, with your SKAdNetwork conversion value schema set in GA4 and postbacks delivered by Measurement Protocol. We reconcile Firebase, Google Ads, and MMP install counts and document the expected differences, so the numbers your teams read are understood before they are questioned.

DELIVERABLE

iOS measurement config and recon report

App Consent Mode

Consent mode v2 implemented in the SDK on each platform and connected to your consent management platform, with consent states verified in GA4 Admin and the SDK versions that consent mode requires confirmed on both iOS and Android. Configuration is documented per platform and handled as change under the SLA, so a policy update never opens a measurement gap.

DELIVERABLE

App consent configuration and documentation

Activation & Intelligence

Google Ads & MMP Connections

GA4 key events imported into Google Ads and audiences shared across web and app where the app is advertised, with Firebase running beside your mobile measurement partner so each system receives the events it needs. Connections are documented and verified, so attribution, bidding, and reporting read from the same event definitions.

DELIVERABLE

Verified Google Ads and MMP connections

BigQuery & Reporting

Raw app events exported to BigQuery and joined to web, CRM, and commerce data in your warehouse, modeled once, so app and web share one definition of a user and a conversion. Reporting is delivered in Data Studio, Power BI, or Tableau, with retention, funnel, and revenue reporting built around the questions your product and marketing teams ask

DELIVERABLE

App event model and reporting

Monitoring & Support SLA

Our consultants manage your app measurement under an actively managed SLA: event coverage checks on each release, SDK version drift, consent signal health, and install discrepancy alerts to named owners. Changes to the measurement plan, new events, and platform updates are handled as change under the SLA, so the implementation stays current as the app ships.

DELIVERABLE

Release checks, monitoring and support SLA

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A fractional data team turns expertise into ongoing capability.

Certified Google Analytics specialists running your app measurement day to day: events, iOS, consent, and reporting under SLA, part of a full data team, engineering to activation.

Learn more about our solution

Google Reviews

Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.

Monica Figa

Associate Director, Data & Insights

Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.

George Andersen

Senior Manager, Digital Insights & Analytics

Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.

Micah Nyatsambo

Sr. Director, Digital Engagement Marketing

The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.

Jessica Williams

Director of Strategy

Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.

Hampton Stephens

VP of Product

Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.

Cole McKussic

Director of Data Science

Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.

Ryan Henderson

Marketing Director

Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).

Justin Hoffman

Senior Vice President Development

We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.

Jordan Norris

Marketing Director

We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.

Tim Robertson

Chief Digital Officer

A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.

Steve Mucciolo

Global Insights Manager

Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.

John Colianne

Digital Marketing Manager

Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.

Joe Lambert

Digital Properties Manager

As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.

Ryan Goldberg

Director of Insights

Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.

Marie von Hafften

Director of Technology

Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!

Mary O'Rourke

Vice President of Operations

Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.

Eoin Whelan

Marketing Manager

We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.

Matthew Payne

Transformation Director

Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.

Eric Nordyke

Co-Founder & Board Member

The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.

Liam O'Marah

Director of Digital Marketing & Web Strategy

From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.

JJ Koch

Director of AI

Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!