Activation And Optimization

Next generation PPC ads and analytics agency

Data-driven PPC agency specialising in Google Ads, Display Advertising, Paid Social, Google Shopping, SEO & CRO.

Activation And Optimization

The experts in data-driven growth

It’s easy to get seduced by clicks over business value. We are ruthless about focusing on the metrics that really matter to your business.

Our approach takes in the full buying journey, from initial search right through to post-purchase confirmation. Everything we do is driven by data - which means you can be confident about where your investment is going and the return it's delivering.

Higher ROI

9/10 of our clients see at least 26% increase in digital marketing ROI.

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  • Paid Search Marketing

    We use micro-targeting and careful segmentation to reach the right audiences with your message. Our proprietary scripts optimise your bid strategy to make each click as cost-effective as possible.

  • Paid Social Advertising

    Advertising on social channels has moved from nice-to-have to essential. We manage high-performance PPC on all major platforms: Facebook, LinkedIn, Twitter.

  • Display Ads

    We use placement strategies like programmatic buying, which allows us to maintain faster, more precise control of campaign performance.

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  • Google Shopping

    Show dynamic product ads in search results, complete with images and pricing. Google Shopping ads deliver 3 x higher CTR and an average 37% increase in conversions.

  • Remarketing

    Reach your audience with targeted messages after they've left your website. Our programmes deliver exceptional ROI.

  • Advanced Analytics

    We leverage machine learning and predictive analytics to precisely target your audience at the most efficient cost per acquisition, wherever they are online.

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  • Attribution Modelling

    Discover how hard each channel is working to bring you customers, so that you can allocate spend in the most effective way to drive ROI and growth.

  • Conversion Optimisation

    Optimising website performance is key to delivering digital growth. Our data-centric approach focuses on the entire customer journey; from clicks through to conversion.

  • Adwords Scripts

    We create Google Ads Scripts to meet specific client needs - from hourly spend emails to adjusting bids based on weather, exchange rates, or just about any data point you can think of.

Trusted by Google

We are certified Google Partners, a company-wide Google Ads, Display, Shopping and Google Analytics certification awarded to Google Ads agencies who continuously meet and exceed digital marketing, advertising and account management best practices.

We are also Google Analytics Certified Partners, recognised by Google for our expertise in Google Analytics and Google Tag Manager setup, configurations and analysis.

google analytics certified partnergoogle analytics 360 partners

Who we work with

Leading brands gain competitive advantage through our approach.

  • Digital Marketing Agency for AutoEntry
  • PPC and Analytics Agency
  • Analytics & Insights
  • Dublin Digital Agency
  • PPC Management Services
  • Digital marketing services
  • Paid Social & PPC services
  • Paid Social & PPC services
  • Paid Social & PPC services
Since adaptive implemented our digital marketing programme, data drives every marketing decision. We've seen an immediate impact on performance. We would recommend them to anyone, except our competitors.
Eoin Whelan, Tesco

Is your performance delivering to its full potential? Let us find out.

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Our process of growth