It’s 2023 - Google is looking for more than just keywords! Find out how search engines work and what you can do to keep them happy in the long term.
The key to sustainable, long term SEO gains is not to focus on SEO tactics and content that you think will trick the current Google algorithm into ranking your site well, but rather to really focus on delivering an excellent UX and genuinely useful content to your end-user.
Whether you're a digital marketing manager or even an SEO looking to refresh your knowledge, our training courses will teach you what it is that search engines want.
We focus on the practical stuff you need to hit the ground running when you're back on the job.
Our trainers have worked on award-winning SEO strategies and have a wealth of cross-industry experience.
We keep things relevant by using case studies and examples from real business scenarios.
We will audit websites in real-time to determine whether they are SEO friendly - maybe even yours if you’re brave enough to volunteer!
Notes come with handy cheat sheets so that you won't be stuck once you've left the classroom.
Classes are limited to ensure a rich and engaging learning experience.
The quality of the learning was excellent. A lot of experts only talk theory but this training balanced theory with real scenarios.
I am an SEO Consultant with over 7 years of experience working with top Irish and global organisations across all sectors on long term, successful (sometimes award-winning) SEO strategies.
I’m a huge advocate of search engine optimisation as one of the most cost-efficient means of attracting relevant long-term traffic for websites. At the same time, I am acutely aware of the considerably widespread view of SEO as a shady practice full of snake oil merchants.
The purpose of this course is to provide participants with a fundamental understanding of how search engines like Google work and what types of things can be done to ensure that their websites and content are looked upon kindly by these search engines.
My hope is that even if after this course you don’t take your SEO efforts in house fully, you will be able to understand the fundamentals to such a degree that you will be able to distinguish a genuine SEO agency or consultant from an SEO cowboy.
Hope to see you on the course!
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Need to up-skill several members of your team? In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.
Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.