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Search now answers as well as ranks, and we build visibility in both. Our SEO and GEO program builds rankings in Google and citations in AI answers from the same technical, content, and authority foundations.
We score what SEO programs usually only describe. Our LLM Readiness Framework grades your site across five pillars and tests visibility through direct API connections to AI Overviews, ChatGPT, and Gemini.
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Rankings on Google and citations in AI Overviews, ChatGPT, Gemini, and Claude, tested via API connections against real queries, with results showing where answers cite you or a competitor.
Technical health, content quality, and authority underpin visibility across search and AI answers. We build a shared foundation, then tune the program to the signals we observe on each engine.
Because we build the analytics beneath your business, AI-referred visits and organic conversions are tracked through to revenue, and leadership sees organic reflected in the measures used across the business.
A prioritized list your developers can ship, ranked by impact. We audit crawling, indexing, rendering, Core Web Vitals, canonicals, robots directives, and AI-crawler access, including GPTBot and PerplexityBot, to confirm exactly what Google and the answer engines can read. We score each finding for impact and effort, scope it as a ticket with acceptance criteria, and recheck it after release.
Technical audit & ranked fixes
A content library where every page has a job. We audit each page against searched demand and real performance: what earns visibility, what overlaps, and what no longer matches any query. Our consultants record a decision per page, keep, improve, consolidate, or retire, with the effort estimated beside it, so the content roadmap is a set of decisions your team can approve and fund.
Content audit & page decisions
We establish a baseline score before setting any strategy. Our LLM Readiness Framework grades your site across five pillars: content quality and EEAT, technical crawlability, semantic relevance, user experience and intent, and brand authority. We then test real queries via direct API connections to AI Overviews, ChatGPT, and Gemini to determine whether answers cite you, your competitors, or neither, and to instrument AI-referred traffic in your analytics.
Visibility baseline across engines
A strategy focused on the opportunities where your business holds the strongest position. We analyze competitors' visibility, content, and authority across search and AI answers, size each opportunity by demand and effort, and map where their coverage is thin. The analysis refreshes each quarter as competitors respond to the program, so the roadmap adapts to maximize the evolving opportunity.
Competitor analysis & opportunity map
One plan for search, LLMs, and AI answers, sequenced, costed, and delivered. Our consultants set the priority topics, content plan, and technical roadmap, then add the work that AI citation rewards: structured data, a clear entity footprint, and brand mentions in sources that answer engines already trust. Each workstream has an owner, a sequence, and a cost, and our team carries out the work alongside yours.
SEO & AI-SEO strategy
We ship changes and verify them with your developers or ours. We implement the structure, schema, speed, and crawl fixes that the strategy depends on, work within your release process, and check every change after it goes live. Monitoring then watches for regressions between cycles, catching a broken template or a dropped canonical early, before it shows up in rankings.
Implemented fixes & verification
Organic performance is reported the way the business reads it. Each cycle covers rankings, AI citation presence, organic traffic, and conversions; it measures revenue contribution where your attribution allows, and closes with prioritized recommendations, owners for each, and the estimated impact of acting. Leadership sees how organic connects to revenue, and your team knows what to do next.
Reporting & strategic recommendations
Content built for the questions engines answer. Working to the strategy, our content strategists write the briefs, manage production, and optimize existing pages for the queries that matter, with every piece carrying a target query set and a measured outcome. Performance is reviewed each cycle, and the plan adjusts toward what is earning visibility and conversion.
Content production & optimization
Authority that both rankings and AI citations draw on. We build it through digital PR, earned links, and entity signals that tell engines who you are and what you are known for. We report every placement alongside ranking and citation changes over the same period, so the authority program is judged by changes in visibility and the answers in which you are now cited.
Authority program & earned links
Analysts and engineers who maintain your measurement, instrument AI-referred traffic, and tie organic performance to revenue, part of one senior team from data foundations through to activation
Working with Adaptive has been a great experience. Not only have they provided in depth training on GA4, but they have also provided ongoing support for our implementation. Their depth of knowledge on GA4 has been instrumental to our set up and kicking off use of data with our team.
Adaptive helped us to architect, implement, train, and support a complicated project servicing a Fortune 100 company. They have been fantastic with their communication, organization and eye for detail in implementation. I would highly recommend working with this team.
Adaptive did an amazing job helping us to migrate in time to GA4 and also solving a massive regex house of cards issue. Their data layer and hashed id solution has made a massive difference in helping us gain insights and collect game changing data for our business.
The team are fantastic to work with. We had an urgent need for additional tracking support and the team was able to get up and running within a matter of a couple of days.
Adaptive did a great job of helping us implement Google Analytics on our site and also of moving us from Universal Analytics to GA4 when the time came. Their process was thorough and easy.
Adaptive is great! They're extremely knowledgeable, flexible, and easy to work with. Their willingness to modify their own process to meet our somewhat non-standard needs is refreshing.
Working with Brian at Adaptive to implement GA4 was a fantastic experience. Quick, professional, and effective, their help has transformed how our company uses data for decision-making.
Adaptive & Co worked with us at The Shade Store and helped us successfully integrate and upgrade to GA4, and also assisted in our strategic move to Google Tag Manager (GTM).
We've had an overall fantastic experience with the Adaptive team. Along every step of the way, the team collaborated with us, came up with great ideas. Friendly, enthusiastic, ambitious, and committed.
We have been using the Google Analytics consultancy services of Adaptive for a year and a half now and couldn't be happier. Brian & his team are fantastic.
A top-notch analytics consultancy, excellent at every service they provide. Look forward to working with them consistently as we harness our data and navigate the changing environment.
Adaptive has been great to work with; they are very responsive and always give great advice. I strongly recommend Adaptive to any business looking for a company to help with data analytics consulting.
Adaptive has been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training, and data visualization.
As an individual with a very in-depth understanding of data intelligence and technology, I am comfortable recommending Adaptive to anyone needing assistance setting up complex data engineering and analysis.
Highly recommend! Adaptive set up our organization's Google Analytics/Google Tag Manager and guided us through maintaining our SEO rankings during a major website launch.
Adaptive are definitely pros with data and have a great depth of understanding and the ability to work with people on a human level. Highly recommend!
Since Adaptive implemented our digital marketing program, data has driven every marketing decision. We've seen an immediate impact on performance.
We started working with adaptive on GA4, but due their professionalism and expertise, we have continued to work with them on forecasting models and further analytics capabilities.
Have worked with this company for several years now, they are very knowledgeable and professional and work quickly. Would highly recommend using them for your Google Analytics consulting.
The team have been a huge help to our company, helping us to get set up with GA4, migrating all of our GTM tags over, providing the necessary training and answering all our questions.
From custom analytics solutions with GA4 and Google Tag Manager to running Google Ads and PPC initiatives, Adaptive is the most competent agency I've worked with -- and that is saying a lot after running high performance marketing agency teams for the better part of a decade. I could not recommend them enough.
Very detail-oriented; alerts you to what you need to know, especially when you may not know it; understands how to communicate tech talk to non-techies; gets things done that have been otherwise difficult to do. Would highly recommend them!
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