Google Analytics

Google Analytics 4 training

Google Analytics

Master the most powerful platform in your digital marketing toolkit. Expert-Led training delivered by Certified Google Analytics Partners.

Learn GA4 from the analytics experts

Whether you're a beginner or an advanced user of Google Analytics, our training courses will help you get more value from the platform. Learn from senior professionals how to uncover the insights in your GA4 data.

  • Hands-on training that you can apply the next day
  • Real-world examples and practical tips
  • Small class sizes
  • Fresh, regularly updated content
  • Comprehensive notes
  • Live Zoom classes

Next Courses

9am - 4pm
Book now
28 Jan
9am - 4pm
Book now

One day Google Analytics 4


This hands-on, intensive course is suited to beginners and intermediate users of GA4.

Early bird price
Next Course
9am - 4pm
GA4 Foundation
You'll learn how to
  • Google Analytics - platform evolution and timeline
  • Intro to GA4 - understanding the capabilities.
  • Difference between GA3 and GA4. What are the benefits & limitations
  • GA4 platform; benefits & limitations, features and uses cases and platform orientation
  • The importance of your first-party data, how to own and manage data.
  • Create custom reports and Analysis Hub dashboards
  • Admin settings, advanced integrations and configurations - as well as product linking.
  • Custom audiences and predictive audiences - how to leveraged across your marketing channels.
  • Understand visitor behaviour on your site. Structuring analysis activities; turning insights into action
26th Oct.
9am - 4pm
Early bird price

This hands-on course covers the advanced areas of Google Analytics in detail: from custom dimensions and metrics, to conversion goals and audience segments.

Early bird price
Next Course
9am - 4pm
You'll learn how to
  • Create an effective measurement strategy
  • Set up goals and funnels to unlock opportunities
  • Master custom dimensions and metrics
  • Implement advanced tracking
  • Segment audiences and create custom reports
  • Troubleshoot advanced configuration problems
28th. Jan
9am - 4pm
GA4 Advanced
Early bird price

Discounts are available for groups of 5 or more. Not sure which course is for you? Contact us and we'll be happy to provide some guidance.

Why choose adaptive?

  • Hands-on training
    Hands-on training

    We focus on the practical stuff you need to hit the ground running when you're back in the office. Bring your laptop!

  • Expert practitioners
    Expert practitioners

    We’ve implemented data strategies for some of world's biggest brands. Learn the skills that we practice every day.

  • Real business examples
    Real-world examples

    We keep things relevant by using case studies and examples from real business scenarios.

  • Fresh content
    Fresh content

    We constantly update our content to reflect changes in Google Analytics. If it's in the platform, it's in the course.

  • Comprehensive notes
    Comprehensive notes

    Notes come with handy references and cheatsheets so that you won't be stuck once you've left the classroom.

  • Small class sizes
    Small class sizes

    Classes are limited to 10 participants to ensure a rich and engaging experience.

The quality of the learning was excellent. A lot of experts only talk theory but this training balanced theory with real scenarios.
Ruth Moody, Paddy Power

About your trainer

I’m a performance marketing specialist with more than 10 years' experience delivering data-driven marketing campaigns for domestic and international brands.

Working with Google Analytics since it was called Urchin, I’ve built up a wealth of knowledge using digital analytics to drive digital growth and better customer experiences.

I'm a massive evangelist for Google Analytics because I know it works. Simply put, it's the most powerful tool in your digital marketing arsenal. And while it's tricky to master, it's not rocket science.

Hope to see you on the course!

Lara Holloway

Analytics Solutions Architect

Google Analytics PartnerDigital agency - AdWords Partner

Please visit our Google Partner page to see our verified Google Analytics Partner Certifications.

Previous attendees

  • Our client - Tesko
  • Our client - Aer Lingus
  • Participant of the training - Sales force
  • Participant of the training - Ding
  • VISA logo
  • Participant of the training - Deloitte
  • Participant of the training - HubSpot
  • Our client - User Testing
  • Our client - AIG

Book your place; ticket price 695 p/p

Request detailed course syllabus - include a request in your message.

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In-house training

Need to up-skill several members of your team? In-house training is typically more cost-effective than public courses. We tailor the content to the needs of you and your team.

Contact us today to arrange a meeting. We'll discuss your requirements and design a custom training course to address them.

Training can be delivered on premises or online via Zoom. We will also deliver in-house training across Europe - let us come to you!