AdWords & PPC Automation

Data Science

Turn game-changing insights, strategic thinking & activation into growth. We leverage advanced analytics; such as attribution, propensity and predictive modelling to optimize every touch-point!

Analytics advantage

Through advanced analytics, we can build, deliver, and scale your customer analytics program to harness insights that drive data-driven decision-making, segmentation, personalisation, and growth acceleration.

Our program delivery focuses on advanced analytics and data activation, leveraging statistical and machine learning to segment, analyse and uncover insights to make data-informed decisions, personalise customer experiences and scale growth through relevancy, satisfaction, increased conversions and revenue.

32%
Higher ROI

9/10 of our clients that use our data activation services see at least 32% increase in performance.

Developing analytics excellence

  • PPC Bid Management
    Tech & Data Maturity

    A framework to fully realize the potential of data-driven marketing strategies

  • PPC Bidding
    Analytics Strategy

    Intelligence and insights that can be actioned to drive business outcomes.  

  • Google Shopping
    Implementation & Integration

    Technically and strategically throughout the data implementation and activation life cycle

  • AdWords API
    Analytics Data Quality

    We identify, collect, clean, combine and manage multiple sources focused on data integrity.

  • Marketing & Cloud Foundation

    Tightly integrate all data sources, from web and app clickstream to customer records in the data warehouse.

  • Data Ingestion & Activation

    Integrate with other data sources and acts as the central storage and processing repository for enterprise data.

  • Predictive Modelling

    Predict lifetime value and churn, as well as forecast the impact of marketing objectives. 

  • Propensity Modelling

    Advanced analytical technique used to identify value-based audience segments.

adaptive have proven to be excellent digital marketing partners for our organisation. In less than 3 months we've experienced an 80% increase on last years revenues, all driven by data insights.
Aidan McDevitt, National Sports Council

Is your data delivering its full potential? Let's talk

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