Turn game-changing insights, strategic thinking & activation into growth. We leverage advanced analytics; such as attribution, propensity and predictive modelling to optimize every touch-point!
Through advanced analytics, we can build, deliver, and scale your customer analytics program to harness insights that drive data-driven decision-making, segmentation, personalisation, and growth acceleration.
Our program delivery focuses on advanced analytics and data activation, leveraging statistical and machine learning to segment, analyse and uncover insights to make data-informed decisions, personalise customer experiences and scale growth through relevancy, satisfaction, increased conversions and revenue.
9/10 of our clients that use our data activation services see at least 32% increase in performance.
A framework to fully realize the potential of data-driven marketing strategies
Intelligence and insights that can be actioned to drive business outcomes.
Technically and strategically throughout the data implementation and activation life cycle
We identify, collect, clean, combine and manage multiple sources focused on data integrity.
Tightly integrate all data sources, from web and app clickstream to customer records in the data warehouse.
Integrate with other data sources and acts as the central storage and processing repository for enterprise data.
Predict lifetime value and churn, as well as forecast the impact of marketing objectives.
Advanced analytical technique used to identify value-based audience segments.
adaptive have proven to be excellent digital marketing partners for our organisation. In less than 3 months we've experienced an 80% increase on last years revenues, all driven by data insights.