Insights & Strategy
We analyze customer journeys, channel performance, and the competitive landscape to plan your growth strategy.
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We find opportunities where others don't
Without the right insights driving your performance marketing strategy, you are gambling in the Google casino. Unknown quantities mean missed opportunities and wasted spend.
We use advanced analysis to find the answers - from the right channels and formats to optimal bid strategies and creative.
Insights sets the direction
Business understandingWe start by understanding your overall business goals to ensure that digital marketing efforts are aligned with business strategy.
Customer insightsWe analyse customer behaviour and buying journeys to understand where and how to present messages for maximum impact.
Marketing analysisThis involves analysis of your marketing budget allocation to see where waste is happening and where there’s room for growth.
Competitor intelligenceUnderstanding your competition for search traffic and sales is critical. We analyse their tactics and targeting so that you can outperform them.
From insights to action
We harness your data intelligence to define a quick and nimble strategy. Our lean approach is based on testing, learning and optimising what works.
Your growth strategy will define
- Which marketing channels to invest in
- Quick wins and larger initiatives
- Where you can compete - and where you shouldn't
- Which messages will convert clicks into sales
Adaptive brought valuable strategy advice. I found their contribution vital to the business.
