Paid Social ConsultingPPC AgencyMedia Analytics Consulting

Drive growth with data driven decision making

1. Google Ads Audits and Assessments

Uncover the truth and opportunity within your Google Ads account. Our experts enhance your Google Ads success with a detailed audit and assessment. Optimize for performance and results.

2. Implementation and Activation

Unlock growth with detailed Google Ads campaign implementation. Activate success through strategic setup, precise targeting, and data-driven optimizations for maximum impact.

3. Optimization and Innovation 

Unlock growth and drive results with our strategic Google Ads Implementation and Activation services. Unlock your campaign's full potential with maximum impact and lasting success. Drive growth now


Audit & Assessment

Account Structure Audit

Our approach is to conduct a comprehensive Google Ads account audit to gain profound insights into your campaign setup and optimization potential. Uncover valuable data, assess configurations, and make informed decisions to elevate your advertising strategy precisely and clearly.

Conversion Tracking Audit

We elevate and audit your current Google Ads tracking to implement and understand your full funnel. Focusing on each stage of the customer journey, we optimize your campaigns for performance and ensure accurate conversion tracking, maximizing the full potential of value-based bidding.

Website and Creative Audit

Conducting a website and creative assets audit in Google Ads is crucial for aligning ad creatives with website content. Ensuring cohesion and consistency enhances user experience and boosts campaign performance. We verify that ad copy reflects accurately from the website, creating a seamless journey for new and existing customers.


Implementation & Activation

Competitor Research

Conducting competitor research is crucial to unlocking the secrets of online success. By comprehending and revealing your rivals' strengths and weaknesses, we can establish a dominant position in the market. Our analysis delves into their paid media strategies, bringing forth valuable insights. Leveraging these insights, we create winning campaign structures that target the right audience, ultimately allowing us to outperform the competition through data-driven strategies.

Defining a Strategic Approach

Our expertise lies in our sophisticated Google Ads configurations and strategic approach. We handle every aspect, from strategic planning to seamless implementation, offering continuous support, management, and optimization. Enhance your paid media to new heights with our Google Ads management and consultation services.

Account Engineering

We meticulously create a well-structured Google Ads strategy through detailed competitor research and a strategic approach. Precise account engineering, targeted keywords, compelling ad copy, and understanding of bidding strategy implementation aim to enhance visibility and boost performance. The result is a dynamic online presence that sets you apart.


Optimization, Reporting & Innovation

Management & Growth

Maximize the capabilities of your Google Ads account by leveraging our extensive expertise. We meticulously optimize campaigns and keywords to ensure relevance, create compelling ad copy and extensions, and enhance creatives to communicate effectively with your target audience. Our goal is to elevate the precision of your campaigns, deliver impactful results, and optimize the efficiency of your advertising strategy with each click.

Reporting & Data Visualization

With insightful, detailed, automated reporting, we drive continual efficiencies within your Google Ads account. We monitor performance metrics closely, optimizing for ROAS and CPA goals. We stay agile in your strategy, adapting to evolving trends and maximizing returns on your advertising investment with precision and data-driven decision-making.


We revolutionize your Google Ads account with cutting-edge innovations and up-to-date trends. Embrace the power of Performance Max campaigns, ensure accurate conversion tracking with Google Consent Mode V2, and supercharge tracking with enhanced conversions. Stay ahead in the digital landscape, ensuring your advertising strategy evolves with the latest tools for unparalleled results and efficiency.


A top-notch performance marketing agency with high-level expertise in analytics and targeting. I hired them for a big project at my last firm to fix our broken attribution.

Jay Rice

Marketing Director

Adaptive and Co have really helped to elevate our intelligence across marketing. They've helped us integrate key strategy tools for GA4 and Meta Ads and are extremely efficient in their approach to project management, with no task too big or small.

Joe Emms

Marketing Manager

The team at Adaptive is second to none; I can strongly recommend their services; they're a pleasure to work with!

Christian Rochford

Head of Technology

Adaptive clearly understands the online market and helped to increase our online sales.

Colm Bell

Head of Product

Adaptive & Co are excellent to work with. Experts in their field, they have been hugely helpful on every aspect of digital we've ever asked of them, and we would 100% recommend working with them

Michelle Brady

Senior Marketing Leader

Some of the very best Search and CRO consultants in the business, a pleasure to work with and always very generous with their time and expertise - highly recommended!

Luke Fitzgerald

Director of SEO

Highly recommend Adaptive. They're different to other traditional digital agencies, very strategic and analytical in their approach.

Rory Toal

Head of Digital Marketing

We've worked with Adaptive for the last three years. When they came on board, we were in a challenging position, but they quickly got a handle on our needs, built a plan, and critically executed it. As a result, we have seen a significant improvement in our Digital Performance. I would highly recommend them.

Sean Brett

Head of Digital and Marketing

Adaptive & Co has been amazing to work with. No question goes unanswered. Their attention to detail and the management of our account have seen our sales increase significantly. I would highly recommend them to anyone.

Janet O'Sullivan

Head of Operations

Excellent agency, has provided us with increased ROI across all of our search campaigns

Darragh Mulligan

Chief Revenue Officer

Are you getting the most out of your data? Let's talk!

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