“We are delighted to be acknowledged for our efforts in using AI and data-driven marketing insights to create successful ad campaigns for our client, UCD-PA,” said Esti Strydom, Paid Media Activation team member, Adaptive & Co. “Thank you to the entire team for making this happen!”
About our entry:
We submitted and tested 20+ Performance Max Campaigns developed for UCD Professional Academy. Due to strong competition in the education sector, we had to find better ways to increase student enrollments and course registrations while optimising marketing spend. The objective was to efficiently acquire high-intent students across all Google channels. By combining deep strategic insight with the power of Google Ads and AI, we delivered :
• +85.90% increase in CTR, highlighting appealing and relevant content to the target audience.
• +18.19% more leadform conversions, demonstrating a significant uplift.
• -8.80% decrease in cost per conversion, highlighting substantial efficiency gains. Achieved with only a
• +7.79% increase in overall spend YoY.
"We’re delighted to see Adaptive & Co recognised as a finalist in the AI Excellence category at the Google Ads Impact Awards. Their smart, forward-thinking use of Google’s AI and data tools has genuinely changed how we reach prospective students. In such a competitive education space, it’s helped us connect with the right learners at the right moment, and the results speak for themselves. Together, we’ve turned AI and data-driven marketing into real growth and tangible impact. This recognition is very well deserved and reflects the innovation, collaboration, and shared ambition that’s driving success for both of our teams." Brian Gilsenan, Head of Digital, UCD Professional Academy
About the Awards :
The Google Ads Impact Awards spotlight top-performing agencies and individual marketers around the world who not only deliver exceptional results with Google Ads but also redefine what’s possible with AI-powered marketing. This recognition celebrates innovative thinking, strategic excellence, and outstanding use of Google’s advertising products. The finalists represent the best of what’s next in marketing.
“Results drive everything. I’m interested in understanding how marketers are maximizing AI through data sources and levers,” said Brett Goffin, Managing Director, App Developer Sales, Americas, Google, and Google Ads Impact Awards Judge. “We have evolved to help elevate what success means. I’m keen to understand how marketers define success in next-level ways.”
The awards recognise outstanding agencies and individual marketers across five categories:
• Data Innovation: Honouring innovators using measurement strategies to unlock real-time consumer insights and drive smarter marketing.
• Media Achievement: Spotlighting AI-powered specialists crafting precise, personalised campaigns that convert.
• Creative Impact: Celebrating visionary storytellers using AI to deliver unforgettable brand experiences.
• AI Excellence: Honouring the leaders of AI-powered ads who are setting the industry’s benchmark for innovation.
• International Growth: Celebrating campaigns that successfully expanded businesses and achieved sustainable growth beyond borders.
Explore the full list of finalists at https://accelerate.google/intl/en/awards/agencies
Congratulations to all involved!
For more information:
Adaptive & Co
info@adaptiveco.io
