it is not the strongest of the species that survives. It is the one that best adapts to a changing environment.
Organizations are experiencing unprecedented change. Digital technology is disrupting entire business models, and customer expectations are constantly evolving. The ability of organizations to harness and activate data and AI will determine who succeeds.
We are an analytics and performance marketing consultancy that specializes in delivering exceptional growth for smart, ambitious organizations. We harness data insights, artificial intelligence, and automation to make smarter decisions that drive more targeted and effective communication, enhance customer experiences, and deliver ambitious growth.
A seasoned team of strategic consultants and product specialists specializing in data, technology, and media activation.
We specialize in data consulting, business intelligence and performance marketing consulting and services. That's it.
With better data intelligence, clients outperform their competitors. Some of the world’s leading brands gain a competitive advantage through our data-driven approach.
With over 15 years of experience in analytics and technology, Brian founded Adaptive & Co to help organizations harness the power of data-driven decision-making. He specializes in developing comprehensive data strategies and activation programs, offering end-to-end expertise across the entire data and marketing lifecycle. Brian excels at uncovering actionable customer insights from complex datasets, transforming raw data into strategic advantages that drive meaningful business growth.
Anna brings 18 years of media agency experience and seven years of finance expertise to her leadership role at Adaptive & Co. She oversees business operations and internal systems optimization, ensuring the company continues to mature and scale effectively. Anna is passionate about fostering collaboration between teams and clients, creating an environment where ambitious goals are consistently achieved through strategic planning and exceptional service delivery.
With over nine years of experience in data-driven strategy development, Jade specializes in advanced data analysis and activation that delivers measurable results for clients. She leads the operations teams, collaborating with skilled professionals to achieve shared objectives and drive sustainable business growth. Jade's expertise lies in translating complex data insights into actionable strategies that align with client goals and generate tangible outcomes.
Rafeeqah brings 17 years of expertise in measurement and solution design, focusing on building durable data foundations that clients can trust. She specializes in privacy-compliant data governance structures, ensuring organizations maintain trusted, consented data while remaining compliant with evolving regulations. Her work enables clients to extract maximum value from measurement, reporting, and data activation initiatives through robust, scalable frameworks.
With over 12 years of digital marketing experience, Camila specializes in data-driven strategies using Google Analytics, Google Tag Manager, Looker, and BigQuery. Fully certified across Google's measurement ecosystem, she brings deep expertise in analytics implementation and optimization. Camila collaborates closely with clients to design and implement customized data strategies that enhance both business performance and marketing effectiveness.
Lara leverages a decade of experience to help clients identify high-impact growth opportunities and optimize performance across their organizations. She specializes in complex problem-solving and strategic analysis, pinpointing areas for improvement that drive measurable results. Lara empowers clients to make informed, data-driven decisions that accelerate strategic growth and competitive advantage.
Snigdha delivers high-quality analytics solutions with meticulous attention to detail, ensuring client needs are met efficiently and effectively. She focuses on clear communication and continuous improvement processes that enhance overall client experience and satisfaction. Her analytical approach and commitment to excellence make her a trusted partner in developing data-driven solutions that generate meaningful business impact.
Certified across Google's analytics and privacy ecosystem, Kayla combines technical expertise with a passion for data-driven solutions. She works with clients to define and implement comprehensive measurement and data strategies that optimize business and marketing performance. Her analytical mindset, attention to detail, and dedication to continuous learning enable her to deliver innovative solutions that drive sustainable growth.
With over five years of digital marketing experience, Jhanavi specializes in Google Analytics, Google Tag Manager, and Looker Studio to deliver data-driven solutions. Fully certified in Google Analytics 4, she develops measurement strategies that foster business growth and enhance performance outcomes. As a Solutions Architect, Jhanavi merges technical knowledge with strategic insight to help clients achieve their most ambitious objectives.
Jan brings two years of project management experience focused on ensuring clear communication and aligned expectations between clients and internal teams. He is consistently driven to grow and improve, bringing strategic planning and implementation expertise to every engagement. Jan specializes in building and executing strategies that increase effectiveness and deliver superior client outcomes.
With over 11 years of experience, Esti develops comprehensive paid media strategies tailored to specific business objectives across Google Ads, Bing Ads, and social media platforms. She thrives in dynamic environments that prioritize data-driven decision-making and continuous optimization. Esti's expertise in performance marketing delivers measurable outcomes that drive client success and sustainable growth.
Nikita brings seven years of digital marketing experience focused on effective account management, client satisfaction, and successful campaign execution. She excels at understanding the bigger picture for clients while appreciating the collaborative approach necessary for digital marketing success. Her strategic perspective and relationship management skills ensure clients achieve their marketing objectives through data-driven campaigns.
With over eight years of digital marketing experience, Faranaaz specializes in performance marketing for e-commerce and lead generation clients. She brings in-depth expertise across Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn platforms, along with advanced Google Analytics proficiency. Fully certified across multiple Google advertising platforms, Faranaaz crafts strategic digital marketing campaigns that deliver measurable results and drive client success.
OOleksii brings five years of specialized SEO experience, helping clients increase organic traffic while identifying and resolving technical issues before they impact performance. His combination of technical expertise and marketing insight enables clients to develop comprehensive SEO strategies that enhance revenue generation. Oleksii excels at multitasking, rapidly absorbing new information, and providing strategic support across multiple client initiatives.
With nine years of experience, Chandrakant specializes in data tracking and analytics process optimization using Google Tag Manager and Google Analytics. He ensures accurate and efficient data collection, providing valuable insights that enable data-driven decision-making. Chandrakant finds fulfillment in witnessing the tangible impact of data-driven decisions on client success and business growth.
Sandeep is a self-motivated professional with over nine years of experience in analytics, software engineering, and development. As a Senior Analytics Engineer, he manages multiple analytics projects across diverse time zones while driving impactful business decisions through data insights. With hands-on expertise in Adobe Analytics, Google Analytics, Firebase, Tealium, and Segment, Sandeep tackles complex, cross-functional projects that deliver meaningful results.
Charu has seven years of experience and has worked with clients in e-commerce, media and entertainment, telecommunications, and more. She provides documentation such as solution design references, measurement plans, technical specifications, and testing documents to ensure that clients can complete their implementation processes smoothly. Charu’s favorite part of working at Adaptive & Co is learning new skills, which she finds both fulfilling and exciting, and she loves the opportunity for constant growth.
Kunal brings four years of experience helping clients optimize their digital setups to better understand user behavior and customer journeys. This insight enables clients to make informed marketing decisions that drive greater revenue generation. He enjoys the investigative aspects of identifying discrepancies and optimizing analytics implementations. Kunal appreciates how digital analytics combines analytical thinking, technical development, and strategic marketing.
Mahewash is a data science and machine learning expert with a Master's degree in Data Analytics. She collaborates with teams to design, develop, and operationalize advanced analytics solutions for predictive modeling and data activation. Her expertise spans propensity modeling, predictive analytics, and marketing mix modeling, enabling clients to leverage artificial intelligence for competitive advantage
With more than eight years of experience, Ajay helps clients make data-driven decisions by providing actionable insights and optimizing business processes. He transforms raw data into meaningful insights that influence real-world business decisions and drive measurable outcomes. Ajay thrives on the constant challenges of data analysis and the opportunity to create tangible impact through strategic data interpretation.
Jordan is a skilled data professional with expertise in Google Analytics, Google Tag Manager, BigQuery, Google Cloud Platform, JavaScript, Python, and SQL. He brings data to life through in-depth analysis and actionable insights while developing automated tools that streamline processes and improve efficiency. Jordan's technical proficiency and creative problem-solving approach make him instrumental in driving data-driven success for clients.
