it is not the strongest of the species that survives. It is the one that best adapts to a changing environment.
Organizations are experiencing unprecedented change. Digital technology is disrupting entire business models, and customer expectations are constantly evolving. The ability of organizations to harness and activate data and AI will determine who succeeds.
We are an analytics and performance marketing consultancy that specializes in delivering exceptional growth for smart, ambitious organizations. We harness data insights, artificial intelligence, and automation to make smarter decisions that drive more targeted and effective communication, enhance customer experiences, and deliver ambitious growth.
A seasoned team of strategic consultants and product specialists specializing in data, technology, and media activation.
We specialize in data consulting, business intelligence and performance marketing consulting and services. That's it.
With better data intelligence, clients outperform their competitors. Some of the world’s leading brands gain a competitive advantage through our data-driven approach.
Brian is the founder and director of Adaptive & Co. With over 15 years of experience in analytics and technology, Brian specializes in delivering data strategies and activation programs, possessing end-to-end expertise across the data and marketing life cycles. He has extensive experience in uncovering customer insights through companies’ unique data and can make your data work smarter for you.
Anna has 18 years of experience working in media agencies and seven years in finance. She finds it exciting to be part of a business that is maturing and growing every day, constantly reaching for the next goal and seeking to improve our internal systems. Her favorite part of working here? The interactions she has with our great teams and our clients.
Jade has over nine years of experience leveraging data to develop actionable strategies that drive growth for her clients’ businesses. She specializes in advanced data analysis and activation, ensuring measurable results that align with client goals. At Adaptive & Co, she manages the operations teams, collaborating with skilled and motivated professionals to achieve shared objectives.
Rafeeqah brings 17 years of experience to her position. She handles measurement and solution design, which she believes are critical for clients to establish a durable data foundation, gain trust in their data, and remain compliant with privacy regulations. She ensures that clients have a governance structure and trusted, consented data in place to extract value from measurement, reporting, and data activation.
With over 12 years of experience in digital marketing, Camila specializes in data-driven strategies utilizing tools such as Google Analytics, Google Tag Manager, Looker, and BigQuery. Fully certified in Google Analytics 4, Google Tag Manager, Privacy for Agencies, and Google Partners, she offers deep expertise in measurement and analytics. Camila collaborates closely with clients to create and implement customized data strategies that enhance business and marketing performance.
Lara brings a decade of experience to her position. She assists clients in identifying growth opportunities, optimizing their performance by pinpointing areas for improvement, and tackling complex problems. Additionally, she empowers clients to make informed decisions and drives strategic growth.
Snigdha positively impacts our clients by delivering high-quality results and deliverables with meticulous attention to detail, ensuring that their needs are met efficiently and effectively. She focuses on clear communication and continuous improvement to enhance clients’ overall experience and satisfaction.
Certified in Google Analytics, Google Tag Manager, Looker Studio, and Privacy for Agencies and Google Partners, she blends technical expertise with a passion for data-driven solutions. Kayla works with clients to define and implement measurement and data strategies, enabling them to optimize business and marketing performance. Her analytical mindset, attention to detail, and dedication to continuous learning make her a valuable asset.
With over five years of experience in digital marketing, Jhanavi specializes in utilizing tools such as Google Analytics, Google Tag Manager, and Looker Studio to provide data-driven solutions. Fully certified in Google Analytics 4, she offers expertise in developing measurement strategies that foster business growth and enhance performance. As a Solutions Architect, Jhanavi merges technical knowledge with strategic insight to assist clients in achieving their goals.
Jan has two years of experience in project management and works diligently to ensure clear and open communication and expectations between clients and our teams. He is consistently driven to grow and improve at his job—and in life in general—and enjoys planning, building, and implementing strategies to be more effective.
Esti has over 11 years of experience in developing comprehensive paid media strategies tailored to specific business objectives. She leverages platforms like Google Ads, Bing Ads, and social media advertising to achieve measurable outcomes for our clients. She thrives in dynamic environments that prioritize data-driven decision-making and continuous optimization.
Nikita has seven years of experience in digital marketing. Her role is crucial for effectively managing digital accounts, ensuring client satisfaction, and driving successful digital marketing campaigns. She enjoys looking at and understanding the bigger picture for clients and appreciates the collaboration necessary for succeeding in digital marketing.
With over eight years of experience in digital marketing, Faranaaz specializes in performance marketing for e-commerce and lead generation clients within an agency setting. She has in-depth expertise across platforms such as Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn, along with proficiency in Google Analytics. Fully certified in Google Search Ads 360, Google Ads Search, and Google Ads Shopping, her role focuses on crafting well-planned digital marketing strategies that deliver measurable results and drive client success.
Oleksii has five years of experience specializing in SEO. He assists clients by increasing their organic traffic and identifying and resolving errors before they escalate into problems. His technical expertise and marketing insight enable our clients to develop SEO strategies that enhance their revenue. He is motivated by the responsibility his job entails and by collaborating with experienced professionals. He excels at multitasking, quickly absorbing new information, and supporting our teams wherever possible.
Chandrakant brings nine years of experience to our clients. His work has a positive impact on them through data tracking and analytics process optimization. He leverages Google Tag Manager and Google Analytics to ensure accurate and efficient data collection, providing valuable insights for data-driven decision-making. The most rewarding part of his work is witnessing the tangible impact of data-driven decisions on our clients' success.
Sandeep is a self-motivated professional with over nine years of experience in analytics, software engineering, and web/app development. As a Senior Analytics Engineer, he excels at managing multiple analytics projects for clients across diverse time zones and driving impactful business decisions through data-driven insights. With hands-on expertise in analytics platforms such as Adobe Analytics, Google Analytics, Google Tag Manager, Firebase, Tealium, and Segment, Sandeep is well-equipped to tackle complex, cross-team projects.
Charu has seven years of experience and has worked with clients in e-commerce, media and entertainment, telecommunications, and more. She provides documentation such as solution design references, measurement plans, technical specifications, and testing documents to ensure that clients can complete their implementation processes smoothly. Charu’s favorite part of working at Adaptive & Co is learning new skills, which she finds both fulfilling and exciting, and she loves the opportunity for constant growth.
Kunal has four years of experience helping clients optimize their digital setups to better understand user behavior and journeys. This enables them to make the best possible marketing decisions to drive greater revenue. He enjoys the investigative work involved in identifying discrepancies and flaws in analytics setups. He believes the best part of digital analytics is that it combines analytics, development, and marketing.
Mahewash is a data science and machine learning expert at Adaptive. She holds a Master’s degree in Data Analytics. She collaborates with her team to design, develop, and operationalize advanced analytics for predicting and activating data, ranging from propensity to predictive and marketing mix modeling.
Ajay has more than eight years of experience. His work helps clients make data-driven decisions by providing actionable insights and optimizing their business processes. He enjoys the constant challenges of his job and the chance to transform raw data into meaningful insights that influence real-world decisions.
Jordan is a skilled data professional with expertise in Google Analytics, Google Tag Manager, BigQuery, Google Cloud Platform, JavaScript, Python, and SQL. In his role, Jordan brings data to life through in-depth analysis and actionable insights while developing automated and innovative tools to streamline processes. His technical proficiency and creative problem-solving make him a key contributor to driving data-driven success.
