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Activation & Performance
Latest Articles
Measurement
Data Science
Insights
Activation & Performance
Optimization
Privacy

Activation & Performance

Check out our latest insights on all things activation and performance - SEO, PPC, Social Media Marketing and more.

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Activation & Performance

June 16, 2022

8 minutes

SEO Go Live Checkup for a Site Migration

It’s launch day for your website & you've already taken care of the basics from 301 redirects to performance optimization. Time for a post-launch check up!

Activation & Performance

June 16, 2022

5 minutes

Staging Site Performance Review (as part of an SEO migration plan)

Before your site goes live, it's important to review your staging site performance to ensure pages load quickly & can be crawled efficiently. Read how in this post.

Activation & Performance

June 16, 2022

9 minutes

Internal Linking Review During a Website Migration

A review of your websites internal linking structures prior to launch is important to ensure that all content to be crawled and indexed efficiently.

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Activation & Performance

Activation & Performance

June 16, 2022

8 minutes

SEO Go Live Checkup for a Site Migration

It’s launch day for your website & you've already taken care of the basics from 301 redirects to performance optimization. Time for a post-launch check up!

Activation & Performance

June 16, 2022

5 minutes

Staging Site Performance Review (as part of an SEO migration plan)

Before your site goes live, it's important to review your staging site performance to ensure pages load quickly & can be crawled efficiently. Read how in this post.

Activation & Performance

June 16, 2022

9 minutes

Internal Linking Review During a Website Migration

A review of your websites internal linking structures prior to launch is important to ensure that all content to be crawled and indexed efficiently.

Activation & Performance

June 16, 2022

8 minutes

301 Redirect Planning As Part of a Website Migration

A 301 redirect plan during a site migration involves the identification of existing site content with high SEO value & maintaining that value on your new site.

Activation & Performance

June 16, 2022

9 minutes

Keyword Research, Competitor Content Gap Analysis & Content Review for a Website Migration

Identify new content requirements and existing content optimisation requirements during a website migration by following this 6 step process.

Activation & Performance

June 16, 2022

4 minutes

Technical SEO Checklist for a Website Migration

A Technical SEO Checklist at the start of a site migration will equip the development team with technical benchmarks to ensure your site is "SEO ready".

Activation & Performance

June 16, 2022

3 minutes

How SEO Fits into a Website Migration Process

If you don't plan a site migration properly, you could lose valuable SEO traffic. In this series, we discuss how SEO fits into a site migration process.

Activation & Performance

June 16, 2022

3 minutes

4 Tips To Make Your Pinterest Campaigns Pop

Pinterest offers some nice opportunities for savvy advertisers. Use our checklist to make sure your Pinterest campaigns add value and deliver great ROI.

Activation & Performance

June 16, 2022

2 minutes

TikTok Ads - What You Need To Know

The recent rise of TikTok has been meteoric. So, how do you take advantage of TikTok advertising? We have some great tips to get you started. 

Activation & Performance

June 16, 2022

3 minutes

Paid Social Creatives - The Do's & Don’ts

In this article, we’ll guide you through the creative specs you need to know & share some tips to help you create effective imagery/videos for advertising.

Activation & Performance

June 16, 2022

5 minutes

5 Reasons To Consider LinkedIn Advertising

LinkedIn offers advertisers a great opportunity to run highly targeted ad campaigns. We share 5 top reasons to consider LinkedIn for your next campaign.

Activation & Performance

June 16, 2022

5 minutes

Paid Social Performance TANKED in 2021 - Here are the Lessons We Learned

We’d been keeping up to date on iOS 14.5 and could sense that paid social was about to change… it turns out, we had no idea how much it would change.

Activation & Performance

June 16, 2022

5 minutes

How To Become A PPC Expert

2022 will be a year of continued automation when it comes to PPC. Our top tips for aspiring PPC experts will give you a head start for a successful year!

Activation & Performance

June 15, 2022

3 minutes

SEM Playbook Part 3: Can Paid Search Negatively Affect SEO?

If your PPC team does not understand the impact of certain PPC tactics on organic search, your organic rankings and traffic are bound to suffer.

Activation & Performance

June 15, 2022

3 minutes

SEM Playbook Part 2: Making SEO and Paid Search Work Together

SEM magic happens when your Paid Search & SEO activities are planned, co-ordinated & executed together as a single integrated strategy. Here's how to do it.

Activation & Performance

June 15, 2022

3 minutes

SEM Playbook Part 1: SEO vs Paid Search - What’s the Difference?

SEO and Paid Search share an objective: driving traffic to your site via search results for relevant searches. Read about the different approaches in this blog post.

Activation & Performance

June 15, 2022

5 minutes

How To Optimise For Crawl Budget

Generally speaking, there are 4 key ways in which you can maximise crawl budget for your website. We discuss each of these in detail in this post.

Activation & Performance

June 5, 2022

3 minutes

What is Crawl Budget and When Should You Worry About It

Crawl Budget, Crawl Limit, Crawl Demand. What does it all mean? In this post, we explain all this and offer some expert tips to maximize crawl budget for your site.

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